Assistant Director of Enrollment Marketing

Together, we can build a university where students of all backgrounds can prepare for meaningful roles in a changing society. For more than 130 years, this has been our guiding purpose. At Illinois Tech we are looking for purpose-driven individuals to help us in our mission.

Join Illinois' premier technology university, renowned for elevating students from the bottom 20% to the top 20% of income (Opportunity Insights). Immerse yourself in our daily pursuit of excellence and discover the essence of our institution:
Our Mission, Our Vision , Our History , and Our Accomplishments .

Discover what sets Illinois Tech apart as an exceptional place to work, and why that has earned us a place on Forbes’ America’s Best Midsize Employers lists for four years running. Our commitment to employee well‑being is reflected in our competitive benefits package, featuring sliding premiums for equitable access, a highly generous 403b Match Program ,and on‑site fitness centers . For those looking to continue their education, Tuition Remission allows both employees and eligible dependents to take classes at Illinois Tech at no or reduced cost.

Join us and help power the difference at Illinois Tech.

Compensation: $65,000–$75,000 yearly, commensurate with experience and qualifications.

Position Type/

Schedule:

Full-time

Work Authorization: Applicants must be legally authorized to work in the United States, both presently and for the duration of employment with the university.

The Assistant Director of Enrollment Marketing supports the development, execution, and optimization of data-driven enrollment marketing strategies that advance undergraduate and graduate enrollment goals. This position manages recruitment communications, campaign execution, CRM-based marketing initiatives, analytics reporting, and project management while collaborating closely with Enrollment Management, Marketing and Communications, campus partners, and external vendors.

The Assistant Director plays an important role in developing and executing prospective student communication strategies across multiple channels and uses data and analytics to evaluate campaign effectiveness, improve engagement, and support the university's enrollment objectives.

Execute integrated enrollment marketing campaigns across email, web, digital advertising, social media, print, and SMS channels.

Manage prospective student communication plans and recruitment journeys within CRM platforms such as Slate.

Collaborate with Enrollment Management teams to support recruitment events, campus visits, counselor engagement, application campaigns, and other enrollment initiatives.

Develop, schedule, and deploy enrollment communications while ensuring consistency with university brand standards and applicable accessibility requirements.

Monitor campaign performance and prepare regular reports on key performance indicators, including inquiry generation, conversion rates, engagement metrics, and enrollment outcomes.

Assist with lead-generation initiatives, list acquisitions, and partnerships with college search and planning organizations.

Coordinate content development with Marketing and Communications, including landing pages, emails, digital advertisements, video, print collateral, and other recruitment materials.

Manage project timelines, workflows, vendor relationships, and deliverables to ensure projects are completed accurately and on schedule.

Support enrollment marketing budget tracking and return‑on‑investment analysis.

Train and support staff and campus partners on enrollment marketing tools, communications, processes, and best practices.

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