Events & Community Manager

• Title: Events & Community Manager
• Department: Go-To-Market
• Team: Marketing
• Reports To: Director of Growth Marketing
• Supervisory Responsibility: This role currently does not have direct reports.
• FLSA Classification: Exempt or Non-Exempt
• Travel: This role will be expected to travel for Knit marketing and community events as required, likely as frequent as once a month. Note, Knit US does a US All Team Summit in-person once per year.
• Location: Knit is NYC-based and US-remote friendly with team members across the country. Our standard business operating hours are Monday - Friday 9am - 5pm EST.

Knit is the AI-native research agency. We help the world's most iconic brands make confident decisions through deep customer understanding. Knit pairs our AI-native tooling with world-class researchers to run quant and qual at scale - delivering executive, decision-ready insights to inform billion dollar decisions. Teams at Amazon, Mars, T-Mobile, Paramount, McCormick, Nestle, Medtronic and 100+ others trust Knit to bring real customer voices into their biggest decisions.

Knit recently closed its Series B, raising $60M+ to date. Our team of ~80 is US remote friendly, with headquarters in our NYC midtown office. Our team is built with operating talent from Kantar, Ipsos, Deloitte, and unicorn startups.

Knit is looking for a strategic field and community marketer to build a real, ongoing relationship between Knit and the market researcher community, not just run a good conference booth. This role owns our conference presence (using an already-repeatable playbook), designs and runs regional roadshows, and builds an always-on virtual community for market researchers, so Knit's brand presence in the industry doesn't reset to zero between events.

This role will partner closely with Marketing Operations & Campaigns and demand generation team on logistics like lead tracking and follow-up, but your mandate is building community, advocacy, and differentiated in-person/virtual programming, not campaign execution or systems administration.

• Conferences & Regional Roadshows
  • Execute Knit's conference presence using our established playbook; reliable and on-brand, without needing to reinvent logistics each time
  • Plan and run regional roadshows in partnership with Product Marketing, featuring thought leadership, product showcases, customer stories, and networking
  • Adapt programming to each local market, no copy-pasting a generic or US-centric format into other regions
  • Design in-person touchpoints specifically aimed at reaching Fortune 500 / target ICP accounts, not just general conference foot traffic
• Community & Content-Led Programming
  • Build and run an ongoing virtual community for market researchers; a reason for our audience to stay engaged between events vs just a mailing list
  • Design content-led community formats anchored in Knit's proprietary data and strategic topics, beyond generic conference dinners and panels toward something differentiated
  • Partner with product marketing and thought leadership owners to source the data and points of view that anchor community programming
• Customer Advocacy
  • Build and nurture relationships with customers who can serve as advocates: speakers, references, case study participants, and community contributors
  • Identify and cultivate customer stories to feature across roadshows, the virtual community, and other programming in partnership with Product Marketing
• Cross-Functional Partnership
  • Partner with the Marketing Operations & Campaigns Manager on lead capture, tracking, and follow-up logistics for events
  • Work with sales and CS to identify which accounts and customers to prioritize for advocacy work and in-person touchpoints