Paid Search Manager

Scale Marketing is growing our Digital team, specifically our paid search practice. We’re looking for a Paid Search Manager to plan, build, execute and optimize PPC campaigns across a diverse portfolio of clients, and to be a trusted paid search voice for some of our top-tier clients. You’ll sit at the heart of our digital business, connecting our buying and analysis functions.

Scale Marketing is a team specializing in data‑driven marketing for mid‑sized businesses. Since its inception in 2014, Scale Marketing has grown into a full‑service agency that excels in performance marketing, creative production, traditional and digital media planning/buying, as well as data and analytics. What sets Scale apart is their deep‑rooted understanding of both the business of business and performance marketing, allowing them to craft creative marketing solutions to grow their clients’ businesses.

Scale treats their clients’ businesses as their own and their exceptional team, committed and talented, is at the heart of their achievements.

As a Paid Search Manager, you’ll report to our Sr. VP of Search and own your campaigns end to end, from planning and forecasting through daily optimization and client reporting. Your goal is simple: drive client ROI and ROAS within paid search.

• Build custom paid search campaign plans and forecasts
• Run pre-campaign analysis to shape strategy and build

• Build and execute campaigns, buying and bidding across search engines and platforms
• Monitor performance and analyze and optimize campaigns every day

• Deliver internal and client reporting, including post-campaign insights
• Develop media points of view and insights using our internal campaign management and BI tools
• Bring paid search thought leadership to top-tier clients
• Grow client business by surpassing KPIs, delivering insights and building relationships

• Help other Scale teams with ad operations, troubleshooting and tag and pixel implementation

• Clients, who rely on you for paid search leadership, reporting and insights
• Leadership and Client Services, on priorities, client communication and account growth
• Data Analytics, on analysis, measurement and BI reporting
• Operations, on ad operations, troubleshooting, and tags and pixels
• Programmatic, social and traditional media teams, on cross-channel client programs

Google Ads and Microsoft Advertising (Bing), including shopping campaigns;
Google Tag Manager;
Microsoft Excel; and Scale’s internal campaign management and BI tools. Amazon Ads, DSPs and social buying platforms are a plus.

• 3+ years of paid search experience
• Bachelor’s degree in Marketing, Advertising, Business or a related field, or an equivalent combination of education and experience
• Expertise with Google Ads and Microsoft Advertising, including shopping campaigns
• Experience with tags, pixels and Google Tag Manager
• Strong mathematical and analytical skills, plus a working knowledge of statistical models
• Comfort working with large datasets in Excel and BI tools
• Polished presentation skills and confidence in a client-facing role
• Strong communication skills and the ability to work independently and as part of a team
• Attention to detail and a proactive, problem‑solving approach

• Agency or client‑side paid search experience
• Google Ads and Microsoft Advertising certifications
• Experience with Amazon Ads Experience with DSP and social media buying platforms

• Client campaigns that hit or beat their KPIs, including ROI and ROAS
• Accurate campaign plans and forecasts
• Consistent daily analysis and optimization
• Accurate, on‑time…