Senior Analyst, Marketing - Resy

Job d:

Location:

New York, NY, United States;
Chicago, IL, United States Salary: $78000 - $124750 annually + bonus + benefits

Job Function:
Marketing

Schedule:

Full time

Shift: Day Workplace:
Hybrid Career Area:
Marketing Company:
American Express Description Join  Team Amex and let's lead the way together. Resy is the American Express global dining platform within U.S. Consumer Services (USCS). Our mission is to power the world’s best restaurants, using technology to imagine the future of hospitality. Our customers discover the amazing world of restaurants thanks to our content-rich website and innovative mobile app. Our diners are insiders, and we love having them at the table. The

team is responsible for reimagining hospitality and redefining the way restaurants and diners connect through a single network.  Interested in joining our team of restaurant-obsessed explorers? Right this way.   

ABOUT THE ROLE:

We’re looking for a Senior Analyst, Venue Retention & Lifecycle Marketing, to support the execution and optimization of Resy’s venue retention, nurture, and B2B content marketing strategy. Reporting to the Manager of Venue Lifecycle and Retention Marketing, this role will play a key part in bringing data-driven, multi-channel marketing programs to life that deepen restaurant partner engagement, strengthen loyalty, drive product adoption, and support long-term partner retention.

This individual will work closely with the Manager of Venue Retention Marketing to execute partner nurture strategies and B2B content programs across the venue lifecycle, translating strategic priorities, partner insights, and product value into relevant and compelling communications. They will own key executional work streams across email and editorial content including the B2B Content Calendar and end-to-end development of Resy’s partner eNewsletter, while supporting the development and execution of trigger-based and ongoing nurture journeys.

The role will sit at the intersection of lifecycle marketing, B2B content, email execution, and marketing operations. This person will partner cross-functionally with Marketing, Partner Success, Product, Creative, Compliance, and other teams to move campaigns and initiatives from ideation and briefing through development, approval, deployment, measurement, and optimization. They will bring strong operational rigor to the team, ensuring that multiple campaigns, stakeholders, approvals, and deadlines are effectively managed.

The ideal candidate is an organized and execution-oriented marketer with strong email, editorial, and social instincts and analytical curiosity. They are equally comfortable developing a content idea, building an email campaign, coordinating a legal review, analyzing campaign performance, and managing a complex project plan. They have a desire to understand our hospitality partners and use data-driven lifecycle marketing to create communications that deliver meaningful value.

Responsibilities Support the execution and optimization of Resy’s venue retention and lifecycle marketing strategy, bringing partner-facing content and communications to life across email, editorial, and social channels. Lead execution of partner email and lifecycle programs, including Resy’s partner eNewsletter, developing relevant, engaging communications across key partner moments while evolving and optimizing evergreen engagement strategies. Manage Resy’s B2B editorial ecosystem, including supporting blog maintenance and owning the content calendar, translating product capabilities, industry trends, partner stories, and business priorities into timely partner-facing content.

Partner with the Manager to advance personalization, segmentation, and ongoing optimization of email…