Creative Strategy Lead Hybrid

We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas or take over sponsorship at this time.

This is a high-ownership role at the center of how Enova Studios uses data to shape creative work. We're rapidly evolving how we deliver content across the business, and we need a creative strategy lead who can build the bridge between performance insight and creative execution. You'll report to and partner closely with the Associate Creative Director, bringing a data-driven lens that complements the ACD's storytelling and craft leadership.

Together you'll set creative strategy, surface risks and drive the strategic roadmap for the copy team. You'll be the connective tissue between Enova Studios and our marketing and business teams, bringing back what's working and translating it into stronger creative across OnDeck, CashNetUSA and Net Credit.

Enova Studios is the in-house creative agency for Enova's small business and consumer lending brands:
OnDeck, Net Credit, CashNetUSA, Simplic and more. We bring Creative, Content, Code and UX capabilities together under one roof. Leveraging deep brand knowledge, cross-functional relationships and strategic context, we turn customer insights into work that drives real results.

You've built a career in copy and creative, but these days you're more interested in why the work performs than how it reads. You know what makes people click, apply or scroll past, and you can back it up with data. You understand how creative teams work and where good strategy gets diluted in production, which is why you're the one who brings the numbers into the room and turns them into ideas a copy team can run with.

If you're energized by connecting performance data to creative decisions and raising the bar for a copy team, this role could be a great fit.

You'll own the creative strategy behind Enova's portfolio of brands and the loop that connects performance data to the work. Storytelling sits inside that loop: you'll define the story from the data, then manage and coach a small team of copywriters to tell it well.

• Insight in: Pull performance data and business insights from marketing and channel partners.
• Strategy set: Turn insight into the narrative and messaging direction.
• Coach execution: Guide writers to bring that story to life, editing for both craft and strategic fit.
• Measures back: Absorb results, learn what worked and feed it into the next brief.
• Insight to Creative: Partner with marketing and business teams to gather performance results, customer insights and channel learnings, then translate them into creative strategy, briefs and recommendations. Give creative leadership a clear view of what's working, what isn't and what to prioritize next.
• Testing Strategy: Work with channel owners and marketers to develop testing strategies and learning agendas. Shape concepts built to be tested, iterated and scaled, and feed results into the next round of work.
• Creative & Brand Strategy: Ground campaigns in clear strategic pillars and messaging frameworks across channels, keeping each brand distinctive and on-voice.
• Paid Social Evolution: Drive how we build paid social campaigns partnering with design, marketing and business teams to concept ideas from the ground up and optimize them based on performance.
• Team Leadership: Manage and mentor a small team of copywriters, using data and AI tools to sharpen and accelerate their work. Own team processes and resources and evolve how the team operates as needs change.
• Hands-On Contribution: Step in on high-priority work when needed, whether that's shaping a concept or pressure-testing a headline against what…