Vice President, Paid Social

Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands.

Starcom has long been the professional birthplace and proving ground for marketing leaders – CEOs, CMOs, sales leaders, and technology pioneers – and we continue to drive the industry with peerless talent and relentless innovation.

From the start, we've known that achieving growth for our clients requires understanding and connecting with real people where they live and work, in ways they value.

In an AI era, we remain ""Guided By Humanity,"" a phrase that describes our foundational belief that human expertise must remain in the driver's seat, supported by the best processes and technology.

With our proprietary capabilities and Publicis Media's industry-leading resources and clout, we create ideas that move people and drive transformative business outcomes for brands.

The Vice President, Paid Social leads the paid social media planning, execution, and thought leadership for assigned clients. This role serves as a senior strategic partner, responsible for translating business and marketing objectives into best‑in‑class paid social strategies while ensuring consistent delivery of measurable results.

The Vice President is a data‑driven and thoughtful decision‑maker who fosters a culture of creativity, innovation, and continuous learning across the team. This role acts as a primary client contact and executive advisor, providing strategic leadership, vision, and guidance across complex initiatives and long‑term client partnerships.

Our social team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency. We are seeking an enthusiastic, forward‑thinking paid social leader who is eager to drive innovation, shape vision, and immerse themselves across multiple high‑impact projects.

• Provide vision, direction, management, and support to paid social team members, ensuring work aligns with agency and client goals
• Serve as a thought leader, strategic partner, and advocate for clients, guiding paid social strategy and long‑term growth
• Design and oversee paid social strategies across primary platforms (including Facebook, Instagram, and Tik Tok) to deliver against brand and performance objectives
• Foster strong, trusted relationships with clients, internal cross‑functional teams, and platform partners
• Develop and own action plans for achieving and measuring social media success, including KPI definition, measurement frameworks, and optimization strategies
• Champion the value of paid social by educating clients, partners, and internal teams on evolving platform capabilities, emerging trends, and best practices
• Apply deep paid social expertise and creativity to brainstorming, planning, and strategic working sessions, contributing to integrated media solutions
• Provide senior‑level direction to teams on advanced optimization approaches, testing frameworks, and adoption of new platform features and capabilities
• Deliver clear, executive‑ready presentations to clients and internal leadership that communicate strategy, performance, and forward‑looking recommendations
• Develop and socialize points of view on emerging technologies, trends, and opportunities in the social media marketplace, including the responsible use of AI‑enabled tools to improve performance, insights, and operational efficiency
• Support new business initiatives by bringing your social expertise and passion to help convert prospective clients

• 10+ years of directly related digital or paid media experience, with progressively increasing responsibility in an agency or media environment
• 7+ years of people management…