Brand Strategy Insight Manager

Company description

What took you so long?! We’ve been waiting for you. Yep, you read that right. We are looking for you to bring your authentic self to work every day because we know that it’s not what you do that makes you different; it’s how you do it that makes you truly unique. And we’re not just saying it, our people think that too—helping us to be named an Ad Age Best Place to Work in 2022.

We know you are not your resume; we understand you are not your work, and we respect that you are so much more than a job description. You are you.

We’re interested in you—are you interested in us? Keep reading, and let us know.

At Razorfish Health, we are fueling the practice of modern medicine. RFH is built for the modern age of medicine. We have a deep commitment to science, technology, and innovation to help health care providers and patients make better connections for better outcomes. Our focus is on future trends and disruptors that will shape how medicine is practiced today, creating a healthier tomorrow.

We support that promise with 300+employees across three office locations in New York City // Philadelphia // Chicago and many remote employees. We have 12 team members with MDs, Pharm Ds, or PhDs, and 5 of the top 8 pharma companies on our roster.

THE ROLE

A new role within Brand Strategy exists for a manager-level strategist, who can help our agency and brand teams demonstrate a deeper understanding of customers (whether HCP or consumer) through retrieval and analysis of quantitative and qualitative data on insights, media usage, treatment and lifestyle habits, prescribing, referring and general health behaviors, and then translate those experiences into strategic recommendations for our clients..

ABOUTTHEBRAND STRATEGY TEAM

Brand Strategy:
This is the group the agency relies on for intimate knowledge of the target audience: what interests and motivates them, where they go for information, how they react to communications, what the journey is that leads them to prescribe, recommend, ask for or purchase a product, and continue doing so over the long term. Brand Strategy is “the voice of the customer” within the agency.

The Brand Strategy team is expected to use this knowledge to create short and long-term strategies for how those target audiences and our clients’ brands can best interact.

• Create and evaluate HCP and consumer research, both qual + quant andidentifyand extract interesting patterns from relevant data

• Utilize research learnings to develop insights about are target audiences that will inform Creative Briefs and short and long-term brand strategy

• Help lead in the development and creation of Creative Briefs and oversee the strategic pull-through of the work

• Help lead in the creation and facilitation of workshops

• Create clear and strategic presentations

• Understand how our targets interact with the media universe, and leverage that into our HCP or consumer strategy

• Work with other Brand Strategists to develop comprehensive picture of target behavior

• Great interpersonal skills

• Superb and persuasive communications skills, both written and verbal

• Adept at storytelling and presenting

• Able to simplify and clarify complex concepts

• Excellent analytical skills

• Collaborative approach

• Creative thinker

• 3-6 years of relevant work experience – strategy, research, or relevant agency/product experience (degree in social sciences preferred but not required)

• Ideal candidate will have a combination of healthcare (HCP & consumer) and general agency experience

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of…