Strategy and Informatics

Epsilon is seeking a Strategy and Informatics Intern to help develop data-informed strategies and marketing experiences that improve customer and business outcomes. You’ll work alongside cross-functional teams and gain exposure to areas such as campaign strategy, audience insights, messaging, content development, digital media, go-to-market planning, and performance measurement.

In this role, you’ll contribute to meaningful projects that help Epsilon and its clients better understand audiences, personalize experiences, and activate campaigns across channels. Depending on team needs, your work may include supporting audience segmentation, campaign planning, competitive research, creative development, website content, sales materials, media activation, reporting, or optimization.

This is a hybrid role, with an expectation of two days per week in the office.

As an intern, you’ll participate in Epsilon’s formal 11-week summer Internship Program, designed to create a meaningful early-career experience for university students. The program offers professional development, hand-on training, networking opportunities, business projects, and social events, along with consideration for full-time employment.

• Support the development and execution of marketing and customer engagement strategies aligned with business and client goals.
• Conduct market, audience, customer, and competitive research to identify trends and opportunities.
• Translate data and insights into clear, actionable recommendations.
• Assist with audience definition, segmentation, personalization, messaging, and campaign planning.
• Contribute to the creation of marketing materials such as presentations, sales collateral, case studies, website content, campaign briefs, and performance reports.
• Collaborate with Marketing, Strategy, Product, Sales, Creative, Analytics, and other cross-functional partners.
• Help coordinate campaign execution across owned, paid, and earned channels.
• Monitor campaign or program performance and assist with reporting, analysis, and optimization.
• Help maintain consistent messaging across communications, promotions, campaigns, and events.
• Present ideas, findings, and recommendations to team members and project stakeholders.

These responsibilities reflect the source roles’ shared emphasis on cross-functional collaboration, messaging, audience strategy, campaign execution, research, reporting, and results analysis.

• Currently pursuing a bachelor’s degree in Marketing, Communications, Business, Advertising, Psychology, Analytics, or a related field.
• Interest in marketing, strategy, customer behavior, digital media, or data-driven decision-making.
• Strong written, verbal, and visual communication skills.
• Curiosity and an ability to translate research or data into clear ideas and recommendations.
• Strong organization, time-management, and prioritization skills.
• Attention to detail and the ability to manage multiple assignments in a fast-paced environment.
• A collaborative approach and an ability to build effective cross-functional relationships.
• Initiative, creativity, resourcefulness, and a willingness to learn.
• Comfort working at both strategic and tactical levels.
• A desire to develop professionally and make a meaningful contribution to the team.

• Previous internship, project, coursework, or leadership experience related to marketing, strategy, advertising, customer insights, or digital media.
• Experience conducting research, analyzing information, or developing presentations and recommendations.
• Familiarity with digital marketing channels, campaign measurement, audience segmentation, CRM, or paid…