AWM, Marcus Goldman Sachs, Integrated Marketing, Vice President

Job Description ASSET & WEALTH MANAGEMENT

Across Wealth Management, Goldman Sachs helps empower clients and customers around the world to reach their financial goals. Our advisor-led wealth management businesses provide financial planning, investment management, banking and comprehensive advice to a wide range of clients, including ultra-high net worth and high net worth individuals, as well as family offices, foundations and endowments, and corporations and their employees. Our direct-to-consumer business provides digital solutions that help customers save and invest.

Across Wealth Management, our growth is driven by a relentless focus on our people, our clients and customers, and leading-edge technology, data and design.

The firm’s direct-to-consumer business, Marcus by Goldman Sachs, combines the entrepreneurial spirit of a start-up with more than 150 years of experience. Today, we serve millions of customers across multiple products, leveraging innovative design, data, engineering and other core capabilities to provide customers with powerful tools and products that are grounded in value, transparency and simplicity.

The Marcus US Marketing team is responsible for driving growth and end to end customer lifecycle management for millions of Marcus customers across our high yield savings and CD products. We’re a data driven team that’s hyper-focused on performance, measurable impact, customer insights & experience and digital. We are also very collaborative, integrated with the business, providing strategic partnership with pricing, product, engineering, delivery / operations.

• Refresh and maintain audience strategy, market trends, and competitive landscape, working with research and acquisition teams
• Develop new brand vision and architecture for business and map to all customer touchpoints (e.g., advertising, web, communications)
• Oversee creative development and advertising process
• Develop integrated go-to-market plan across owned, paid and earned channels with clear priorities, KPIs, ROIs, and resource allocation
• Oversee execution, launch campaigns, working with paid media team and agency partners
• Develop measurement infrastructure including holistic brand health measurements to measure and analytic impact of efforts
• Build out a brand and integrated marketing infrastructure, including operating model with acquisition team
• Identify key talents to hire to build integrated marketing capabilities at company; lead, mentor and develop a high-performing team
• Oversee our creative agency strategy and manage day to day relationship
• Work with PR team on any press releases, media outreach, content strategy
• Keep pace on competitive landscape and spend

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 10 years of experience in marketing, with at least 5 years in an integrated or brand marketing leadership role
• Minimum of 3 years experience within financial services / consumer banking
• Proven track record of developing and executing successful cross-channel campaigns with measurable business results
• Excellent analytical and problem-solving skills.
• Strong communication and interpersonal skills.
• Ability to work effectively in a fast-paced, dynamic environment.
• Experience managing and developing a team of marketing professionals.
• Strong financial acumen and experience managing marketing budgets.
• Able to work in a regulatory environment with legal & compliance partners

• Good balance of strategic thinking as well as execution. Performance and impact driven
• Intellectually curious; willing to challenge the status quo
• Ability to effectively manage complex and/or…