Commercial Marketing Manager OR at Baxter International Inc

Commercial Marketing Manager OR job at Baxter International Inc., Chicago, IL

This is where you save and sustain lives

At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You’ll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients.

Baxter’s products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.

Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work.

Join us at the intersection of saving and sustaining lives— where your purpose accelerates our mission.

The US Commercial Marketing Manager is responsible for implementing all aspects of tactical marketing plans and initiatives for Core Products (Surgical Tables, Surgical Lights, Booms and Table Accessories) within Baxter’s Global Surgical Solutions Division (GSS).

• Provide “US Regional” Product Management oversight for the Surgical Tables & Accessories Portfolio.
• Implement the successful launch of core products; develop objectives, tactics, critical metrics and training plans for the US market.
• Create and implement pricing strategies, market & competitor analysis, promotional programs, market research, partnership programs, Continual Education (CE) programs and channel strategies.
• Provide marketing, sales and technical support at conferences, users’ meetings, customer sites, end user workshops, and other specific marketing/sales events.
• Deliver marketing tools, based on US customer unmet needs and associated value prop, for all levels of healthcare partners and sales teams.
• Work with marketing communications to define the go-to-market strategy, helping them understand the product positioning, key benefits, and target customer.
• Proactively work closely with Sales teams to effectively implement marketing programs and target lists to drive tactical plans to attain/exceed sales and category share objectives.
• Provide market feedback on healthcare trends, economics, construction, partnerships, KOLs and competition to assist in current product support and new product development.
• Partner with the global marketing team to feed needs and claims requirements to differentiate our portfolio.
• Provide feedback, materials and support to the Sales Training team for customer facing training, education programs and internal partner training.
• Support the sales team through all stages of a deal, e.g. in customer meetings, demonstrations, RFPs, cross-references, and preparation of offers.

• A Bachelor’s Degree or equivalent experience in Marketing, Business, or related field is required, along with 7 years of professional experience in Product Management or Marketing, ideally in medical device and/or surgical capital equipment.
• Demonstrated proficiency to clearly and concisely communicate, both written and verbally, to all internal and client stakeholders at all levels.
• Shown ability to deliver engaging, informative, well-organized presentations.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook) and Salesforce, with a working knowledge of various ERP systems.
• Demonstrated ability to interpret, analyze, and apply technical information including but not limited to technical manuals, technical bulletins, and schematics
• Expertise in marketing and branding concepts, with an advanced understanding of the product development and commercialization process that incorporates customer requirements.
• Successful track record of leading multiple projects simultaneously, with the…