Sr. Marketing Specialist

Job-:
Sales and Business Development

Location:

Chicago, IL, United States Workplace: _SITE

Schedule:

Day Posted:
Brand:
Anywhere Leads Market Minimum Salary: 36.06

Market Maximum Salary: 40.87

EEO Statement: EOE including disability/veteran

Please Note:

At Anywhere, compensation varies by knowledge, skills, and experience. Bonuses, incentives and benefits, depend on the position

Lifecycle Marketing, Senior Specialist Position Summary The Lifecycle Marketing Senior Specialist is responsible for executing and optimizing email marketing and nurture campaigns that engage consumers, our broker network, partners, and internal audiences throughout their journey. This role will build and deploy email campaigns, manage audience segmentation and contact databases, maintain marketing automation workflows, and analyze performance to drive engagement and conversion.

Reporting to the Growth Marketing Manager, this individual will play a key role in bringing lifecycle marketing strategies to life through precise execution, strong project management, and data-driven optimization. The ideal candidate is highly organized, detail-oriented, comfortable working in Hub Spot, and passionate about creating seamless customer experiences through marketing automation.

Key Responsibilities Email Marketing & Campaign Execution Build, schedule, test, and deploy email campaigns using established templates and brand standards across multiple audiences

Ensure emails are delivered accurately, on time, and aligned with business objectives

Manage campaign calendars and deployment schedules

Marketing Automation & Lifecycle Programs Build and maintain Hub Spot workflows and automated nurture programs that support timely, targeted communications across key audiences

Create and manage landing pages, lead forms, and websites to support campaigns and goals

Identify opportunities to improve workflow efficiency and automation performance

Audience Segmentation & Database Management Manage audience lists and segmentation strategies to support targeted communications

Maintain contact data quality, database hygiene, and CAN-SPAM compliance

Partner with internal teams to ensure data accuracy and proper audience targeting

Reporting & Optimization Monitor campaign performance and provide regular reporting on key metrics

Analyze email, workflow, and landing page performance to identify optimization opportunities

Conduct A/B testing and recommend improvements based on engagement and conversion data

Stay informed on the latest email best practices to maintain deliverability metrics

Cross-Functional Collaboration Collaborate cross-functionally with business stakeholders to support campaign execution

Manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines

Serve as a marketing automation resource for internal teams

Qualifications Required Bachelor 's degree in Marketing, Communications, Business, or related field, or equivalent experience3 to 5 years of experience in email marketing, lifecycle marketing, marketing automation, or marketing operations

Experience building and executing email marketing campaigns from concept through deployment

Experience managing audience segmentation and contact databases

Strong analytical skills with the ability to interpret campaign performance data and make recommendations

Excellent project management and organizational skills

Strong attention to detail and ability to manage multiple priorities simultaneously

Preferred Hub Spot  experience strongly preferred

Experience creating and managing workflows, forms, landing pages, contact properties, and reporting dashboards within Hub Spot Experience  with marketing automation and CRM platforms

Experience supporting multiple audiences

Experience in real estate, relocation, financial services, or other relationship-driven industries

Desired Skills & Competencies Marketing automation expertise

Email marketing best practices

Audience segmentation

Database management

Campaign testing and optimization

Analytics and reporting

Project management

Stakeholder communication

Problem solving

Attention to detail

Time management

What Success Looks Like Within the first six months, this individual will have:

Successfully launched and managed automated nurture journeys across key audience segments

Built and maintained lifecycle campaigns supporting multiple customer stages

Improved email engagement performance through testing and optimization

Established reliable reporting and performance dashboards

Strengthened…