Senior Product Marketing Manager, GTM; Qualified

Position: Senior Product Marketing Manager, GTM (Qualified)
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category Marketing & Communications Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword — it's a way of life. Agentforce is the future of AI, and you are the future of Salesforce.

Qualified is the B2B agentic marketing platform for Salesforce customers, and we're looking for a Sr. Manager of Product Marketing to help us win in one of the most exciting and fast-moving moments in company history. Qualified is part of AI Labs, Salesforce's new innovation team built to develop and scale AI-native technologies at startup speed — leveraging the full power of Salesforce.

Alongside sister companies like Fin and Regrello, Qualified operates with the agility of a startup, while plugging into one of the world's largest enterprise go-to-market engines, bringing the agentic enterprise vision to life for Salesforce's customers. With our product, Piper the #1 SDR Agent, now an official part of the Salesforce family, we need a sharp, versatile PMM who can do it all, from supporting product launches, to delivering our message at events, to sharpening our cross-cloud positioning.

This is a true jack-of-all-trades role. You'll sit at the intersection of Sales, Product, Customer Success, and Marketing, and your work will directly impact how thousands of Salesforce sellers understand and sell Qualified.

What You'll DoSupport product marketing leadership in defining the relationship between Qualified, Piper and the broader Salesforce ecosystem — clearly answering the questions that come up daily in the field

Develop enterprise-ready positioning assets that address long-term roadmap, architectural relationships, and integration vision (Data Cloud, MCP, Service Cloud, Agentforce Agents etc.)Become a strong expert on competitive positioning within the Salesforce ecosystem, with a strong POV on how Qualified wins better together with Salesforce's own solutions

Collaborate with cross-product marketing and GTM leadership to keep positioning sharp as the product and integration story evolves

Drive cross-cloud positioning enablement programs in partnership with Sales Enablement, Sales Leadership, and Product Marketing Lead product marketing work streams for flagship events (e.g., Dream force), coordinating slides, demos, production, and legal review across session content

Partner with onsite staff and demo teams to ensure consistent narrative and positioning at every touchpoint

Drive post-event enablement follow-through, translating event narrative into lasting field-ready assets

Support go-to-market planning and execution for Piper product releases — from positioning through launch readiness, timing, and cross-functional rollout

Partner with Product and Product Management to translate roadmap into clear, sellable launch narratives and timelines

Build and run launch tiering frameworks, aligning scope and investment to…