Retail Media Manager

Requisition  About Whirlpool Corporation Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life  the only major U.S.

-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, Kitchen Aid, Jenn Air, Maytag, Amana, Brastemp, Consul, and In Sink Erator . In 2025, the company reported approximately $16 billion in annual net sales - close to 90% of which were in the Americas - 41,000 employees, and 35 manufacturing and technology research centers.

Additional information about the company can be found at   The team you will be a part ofThe Digital Marketing team develops marketing, merchandising and creative strategies and affiliated programs to promote the organization's products and services through the Internet or other digital channels to increase exposure to and business from the target audience and analyzes their effectiveness. Develops and maintains website graphic designs and layout to support the organization's image, identity and brands.

May be responsible for social media marketing and online community management.

This role in summary

Whirlpool Corporation is seeking a Retail Media Manager for its in-house, award-winning creative agency and studio, WoW Studios. Our growing team of passionate and collaborative humans is focused on best-in-class advertising, storytelling, and consumer experience for all of Whirlpool’s brands including Kitchen Aid, Whirlpool, Jenn Air, Maytag, and Amana. We’re committed to increasing and elevating Whirlpool’s output of campaigns, content, design, experiences, and digital innovation across all consumer touchpoints (in-store, film, social, digital, experiential, etc).

In this role, you will be responsible for leading strategy, planning and execution of media across all retail channel partners. Their goal will be to drive consideration and conversion, as well as brand visibility through full funnel planning in retail media channels. This role will directly influence how our brands are perceived by retail audiences and how successfully they compete at the point of purchase.

Employees in this role work a hybrid schedule of five days in office and will be based in either Chicago or Benton Harbor, MI.Your responsibilities will include

Lead paid retail media strategy and execution in accordance with key marketing objectives, campaigns, and across the consumer journey

Provide direction to Retail media partners on media activation - delivering media brief (budget, priorities, timing, objectives, KPI’s)
Collaborates with Retail Activation Team to deliver against product priorities around key time frames

In collaboration with Retail media partners, develops comprehensive media plans that align with each brand’s marketing strategy and business objectives

Has a deeper understanding of retailer audience insights in order to impact strategic recommendations

Elevates Brand visibility and preference within retailer channels - online and offline

Set and track channel specific goals and KPI’s, optimizing campaign performance and budget allocation to deliver strong return on investment

On-site Search (retail) - maintain and monitor keyword bids, audience targeting, account daily and monthly budget caps, impression share, quality score and other account metrics.

Oversee the media budget, ensuring cost-effective allocation of resources and maximizing ROMILeads campaign performance reports, ensuring tags are tracking, revenue tracking. Provides regular reports on key metrics (bi-weekly, monthly, quarterly, annual. Use insights from performance data to refine and improve media strategies)
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