Senior Marketing Manager

Marketing

Chicago, IL

$80,000 - $100,000 / year

Location:

Remote, in CST/EST time zone with some travel required to local markets

Allstar Services, a Morgan Stanley Capital Partners portfolio company, is a leading provider of roofing services with a collection of roofing brands across the United States. Vault Roofing, part of Allstar Services, serves homeowners across 20+ locations in the Midwest, Ohio Valley, Mid-Atlantic, Carolinas, and Northeast.

We are looking for a talented Sr. Marketing Manager to drive marketing strategy, planning, and execution for Vault Roofing across both its current markets and its expansion markets. This role is ideal for a results-driven, multi-dimensional marketer who pairs creative thinking with an analytical mindset, brings intellectual curiosity, and takes a hands‑on approach to problem‑solving.

• Develop and implement comprehensive marketing strategies for Vault Roofing's current and expansion markets, aligned with Allstar's broader growth objectives.
• Set a holistic marketing vision across 20+ locations, maintaining a consistent Vault brand while tailoring plans to the competition, seasonality, and performance of each individual market.
• Lead the planning and execution of marketing activations to launch new locations successfully, and drive continued performance in established markets.

• Analyze marketing and lead data by channel and location to understand what is driving lead volume, appointments, cost per lead, and close rates.
• Partner with the outbound lead generation and revenue operations teams to ensure lead flow and marketing budgets align with schedule fill and P&L health in each market.
• Establish and optimize processes for lead intake, routing, and management with these teams to maximize conversion.
• Work with lead partners, vendors, and the centralized performance marketing team to track results and shift investment toward what is working.
• Define KPIs and measurement frameworks by channel and location, report results to leadership, and adjust strategies to optimize outcomes.
• Use data to inform creative decisions, testing messaging, offers, and creative to learn what resonates in each market.

• Own the multi-channel marketing strategy for each market, including PPC, LSA, paid and organic social, direct mail, and brand-building initiatives, partnering with Allstar's centralized performance marketing team, which manages digital campaign execution.
• Manage and optimize aggregator partnerships (e.g., Angi, Modernize, Home Advisor), driving measurable ROI through strategic campaign planning and execution.
• Develop email and SMS marketing programs that support lead nurture, appointment setting, customer follow-up, and referral generation.
• Develop and scale programs for non-paid leads such as review generation, referral programs, organic search, and self-generated leads.

• Oversee Vault Roofing's paid and organic social media channels across all markets, including strategy, content planning, and performance.
• Partner with Allstar's paid social team to ensure campaigns are executed effectively, drive quality leads at an efficient cost, and use targeting and creative tailored to each market.
• Build an organic social presence that showcases Vault's projects, people, and community involvement to strengthen brand awareness and trust.
• Ensure social content reflects a consistent brand voice and visual identity while highlighting local work and events in each market.
• Oversee Google Business Profile management and optimization…