Senior Associate, Paid Social

Chicago, United States;
Detroit, United States;
New York, United States

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation nected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

As a Senior Associate, Paid Social, you will continue down the specialist career track, receiving continual training and close mentorship in all aspects of paid social. You will have already advanced beyond the initial stepping stones of understanding the fundamentals of Social. In this role, you will have increased responsibility and accountability for Paid Social campaign execution and will gain further exposure to account growth opportunities through client-facing missions.

• Assist social strategy development work by compiling client research, competitive data and social platform information.
• Support and improve paid media tactical planning and buying across all platforms, such as Facebook, Instagram, Twitter, Pinterest, and Tik Tok.
• Set up media trackers, build media authorizations and insertion orders, steward the billing process and actualize dollars on an ongoing basis.
• Assist team in identifying optimization opportunities and making media recommendations.
• Support community managers to develop and maintain social content calendars for various platforms.
• Stay current. Though your research and practice, stay ahead of the latest updates regarding tools, techniques and methods related to social media
• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
• 1+ year or more of practical experience running paid social campaigns.
• Prior experience using Excel for data management and/or budgeting is a plus.
• Excellent verbal and written skills; uncommon organizational skills, multi-tasking capabilities, and attention to detail.
• Most importantly, eager to learn, adaptable, and have a strong interest in the advertising/media industry.

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection in…