Sr. Manager, Integrated Content

Select how often (in days) to receive an alert:
Create Alert

At Ferrara, Ferrero, Fox’s Burton’s, and The Fine Biscuits Company, we’re loved by people of all generations for the joy we bring—and that joy is crafted by our people. Join us and explore a whole world to discover, where your passion will find its place.

Today, Ferrara is the #1 sugar confectioner in the U.S, with global sales in more than 40 countries. Ferrara boasts a passionate team of over 9,000 employees around the world who deliver and create hundreds of iconic and beloved products.

In the U.S., more than 67 million households annually enjoy our popular brands like NERDS®, Brach’s®, Jelly Belly®, SweeTARTS®, Laffy Taffy®, and Trolli®. In Brazil, Dori has become a household name with snacking products that include brands such as Dori, Gomets, Pettiz, and Yogurte 100. And, in France, Carambar & Co have earned generations of loyal customers through the timeless appeal of iconic candy and chocolate brands such as Carambar, Lutti, Krema, Poulain, Vichy and Terry’s.

A privately held company, Ferrara Group is headquartered in Chicago. Ferrara boasts a network of over 30 locations in North America, South America, Europe and Asia Pacific that includes manufacturing, distribution, sales, and R&D facilities.

Due to the highly interactive and team-based nature of this role, in-person attendance for most of the workweek (i.e., 3 days or more) is essential for: effective communication including during in-person meetings, strong supervision, real-time problem-solving, and participation in cross-functional initiatives.

The Sr. Manager, Integrated Content leads the development and execution of all paid, owned, and earned social, influencer, and digital content strategies across Ferrara’s portfolio of iconic brands. This role sits at the intersection of culture, creativity and consumer engagement, helping our brands show up in meaningful ways through breakthrough content, creator partnerships, real-time cultural activations and integrated campaigns formed during annual planning.

A strategic thinker and creative problem solver, this leader brings campaigns to life by partnering closely with internal stakeholders, agency partners, creators, and platform teams. They are a subject matter expert in all things content, social media, influencer marketing, and emerging digital trends, with a passion for turning insights and observations into impactful consumer experiences.

Most importantly, they bring curiosity, energy, and a test-and-learn mindset to the work. After all, how many people get to spend their days helping candy brands like NERDS, Trolli, Jelly Belly and SweeTARTS create culture-driving moments? This role leads a team of four and plays a critical part in shaping the future of Ferrara’s Creative, Content and PR team.

• Drive all content for brand campaigns – from strategy to execution – inclusive of planned / agile organic content, paid programs (e.g., paid social, influencers) and custom programs (e.g., unique programs with partners).
• Provide governance to brand teams and agencies on all things content, influencer and social. Use insights, culture and creativity to shape meaningful consumer experiences. Partner with media team on plans and optimizations.
• Determine how content should be created and oversee process with various partners (e.g., internal team, external agency partners or through creators). Take an active role in content creation process for in-house content development.
• Lead, grow and inspire the team of four Sr. Associates – community managers, content creators and creative problem-solvers. Partner with our Creative Director and Operations lead to manage team capacity and…