Director II Digital Marketing; Hybrid

The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non‑profit organization. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health.

The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non‑profit organization. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health.

At AMA, our mission to improve the health of the nation starts with our people. We foster an inclusive, people‑first culture where every employee is empowered to perform at their best. Together, we advance meaningful change in health care and the communities we serve. We encourage and support professional development for our employees, and we are dedicated to social responsibility.

We invite you to learn more about us and we look forward to getting to know you. We have an opportunity at our corporate offices in Chicago for a Dir II Digital Marketing (Hybrid) on our MMX
- Analytics and Data team. This is a hybrid position reporting into our Chicago, IL office, requiring 3 days a week in the office. As a Director II Digital Marketing, you will be responsible for defining, delivering, and managing AMA’s direct and digital marketing strategy. Partners with leadership team members to lead, develop and implement the direct and digital business strategy, to maximize the customer/member acquisition and enterprise value provided by AMA’s marketing efforts.

Collaborate with key stakeholders to plan and execute integrated customer/member acquisition and customer experience that engage, inform and motivate to support program and platform awareness and purchase of AMA membership. Manages a team of digital and direct marketing professionals that support multiple business partners/stakeholders in meeting their marketing objectives for their target audiences.

• Develop and lead the marketing strategy to optimize the use of direct marketing to acquire, renew and retain members, including working closely with the other AMA marketing colleagues to optimize use of various channels to communicate key messages and solicit membership.
• Lead the development and implementation of the digital media strategy, to support the strategic goals and objectives and the digital customer experience.
• Collaborate with business partners, customers/members to understand their needs and execute shared marketing solutions that advance the goals and objectives of the business.
• Direct the development, implementation, tracking and optimization of AMA’s direct and digital marketing campaigns across all channels.
• Lead Creative development of membership retention and acquisition marketing campaigns, including print and digital.
• Lead the testing strategy to optimize marketing campaigns to grow membership. Identify creative new direct marketing techniques, channels and programs to attract and retain members.
• Develop and Lead the member onboarding experience to enhance member experience and drive retention.

• Measure success as defined by digital KPIs (e.g., membership/customer conversion, adoption and retention targets).
• Develop and monitor direct and digital performance metrics, such as behavior analysis, site traffic, campaign effectiveness and target segmentation,…