Social Media Specialist

Chicago (35 W. Wacker Dr.);
Remote - United States

Groupon connects 42 million customers with local experiences - restaurants, events, wellness and travel - and the million-plus merchants who deliver them. Our mission is to get people offline and into the real world at prices that make it possible. We're an AI-native company in the middle of a platform transformation, moving from a deals marketplace to an experience discovery platform that works for customers and merchants at the same time.

Social Media Specialist — NA

Full-time
· Chicago (preferred) or US remote
· Reports to Brand Marketing Director

We're looking for a Social Media Manager to lead organic social strategy for Groupon across our main market, North America. This is a hands‑on, AI‑driven role: you'll set the direction, but you'll also be on the platforms every day — building, testing, and producing with generative tools as your default.

You'll report to the Brand Marketing Director, and you'll work closely with the Social Media Manager for International on shared standards, tooling, and production, and partner with our new Creative Director on creative quality and campaign integration. The remit is organic only across Facebook, Instagram, Tik Tok, You Tube, and whichever platform matters next quarter.

Lead the organic social strategy across North America (US) — channel mix, content pillars, posting cadence, and platform‑specific approaches.

Define what good looks like for our channels and translate brand strategy into social‑native ideas that actually perform on each platform.

Set quarterly priorities and a content roadmap aligned with brand campaigns, commercial moments, and platform trends.

Personally produce flagship content and AI‑driven experiments — you should be in the tools, not just briefing them.

Build with generative tools (e.g. Kling, Higgsfield, Veo, Sora, Runway, Midjourney, Eleven Labs) and adopt new ones as they emerge. Specific tools matter less than fluency and taste.

Maintain a consistent weekly publishing cadence across priority channels to keep our communities active and our accounts present in the algorithm, using AI‑driven production to make that volume possible without dropping the bar on quality.

Prototype new formats and content concepts that the rest of the team can then scale into a repeatable production line.

Partner with the Social Media Manager for INTL on shared creative standards, AI tooling, production workflows, and the use of shared resources across the function.

Work closely with the Creative Director on visual identity, campaign integration, and creative quality.

Coordinate with regional market leads, PR, performance marketing, and brand to keep social aligned with the wider company narrative.

Own the metrics that matter for organic social — views, reach, engagement quality, audience growth, brand‑relevant signals — and translate them into clear decisions.

Run a regular test‑and‑learn cadence; kill what under performs quickly; double down on what works.

Build monthly readouts that move the conversation beyond vanity metrics.

Portfolio required. Please submit a link or PDF with your application showing examples of social content you have personally produced, including AI‑generated work. A brief document, a portfolio site, or a curated set of live post links all work — candidates without a portfolio won’t be assessed.

2–4 years in social media, with at least one year of strategic ownership of a brand channel (not purely scheduling/community).

Deep cultural fluency with how Gen Z audiences consume and create on Tik Tok, Instagram, and You Tube — formats, humor, aesthetic codes, and the cadence at which trends rise…