Strategy Lead, Pharma Media

Company description

PHM is the leading health media agency in the US, built for the modern healthcare experience. Here, industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation.

Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity. Because in modern healthcare, the brands that are found are the ones that lead. And when brands lead, advantage follows. Go deeper. Be found.

The Supervisor, Strategy selects media channels and programs for assigned clients based on the established strategic media approach, and with the input andexpertiseof cross-functional teams.

They lead projects from start to finish,maintain account flowcharts, and oversee the creation of traffic workbooks and creative asset trackers.

This person reportsintothe

Associate Director, Strategy

Knowledge

• Pharma media experience,touching ona diverse set of conditions, disease states, and/or audiences (DTC, HCP, Payer, etc.)

• Familiarity the total marketing process and the strategic role of media

• Understanding of the role of media channels in a plan

• Expertise in various media software,ie Prisma andMedia Tools

• Proactively self-educates on PHM, Publicis Groupe, and client business functions, capabilities, tools, and processes

Managing & Leading Others

• Supports the Director, Strategy and/or Associate Director, Strategy

• Builds trustand shows respect for all employees

• Works collaboratively with cross-functional teams

• Trains junior-level
  
  Strategy teamon tools and processes

• Manages time and resources for direct reports

• On-boards and trains new hires

• Participates in formal development process, including performance management,goal-setting, mid- and yearly reviews for direct reports

• Nurtures and develops direct reports

• Participates in PHM’s interviewing efforts

Strategy & Account Management

• Prepares and compiles various media plan and strategic presentations

• Pulls through overall media strategy on deliverables

• Helps VP, Strategy drivethe planning process

• May work across multiple accounts and campaigns

• Collaborates with internal cross-functional leaders to ensure strategic alignment of deliverables with client needs

• Provides input on media channel mix and initial budget allocation and rationale

• Ensures media flowcharts match financial documents (MBA’s) at all times

• Oversees creation and management of Creative Asset Trackers

• QA’s and guides Senior Associate on development ofaccuratetraffic workbooks

• Represents the interests of cross-functional teams in client and agency partner meetings where those teams are absent

• Pushes for continuous improvement of self, team, and client deliverables

• Contributes to new business efforts as needed

Client Service

• Builds a day-to-day relationship with appropriate clientson assigned brands

• Conveys passion for clients and their businesses

• Provides input to clienttohelpshape their marketing priorities

• Provides outstanding client service

• Influences clients through strong public speaking, presentation, and writing skills

• Embraces PHM values of Accountability, Collaboration, Empathy, Equanimity,Integrity and Respect

• Proven ability tomanage peopleand projects

• Proven ability to earn the respect of clients, internal partners, and peers

• Proven ability to manage challenging situations and persons

• Proven ability to manage multiple accounts, campaigns, clients, etc.

• Excellent public speaking and presentation skills

• Excellent written communication skills

Education&Experience

• 3+ years media experience

• Cross-channel media knowledge and experience

• Familiarity with standard media research and planning tools (e.g.Clear Decisions)

• Pharmaceutical industrya plus

Our…