Senior Marketing Manager

Department: Marketing

Employment Type: Full Time

Location: Chicago, IL

Reporting To: Abby Schreer

Compensation: $80,000 - $100,000 / year

Sr. Marketing Manager – Vault Roofing

Location:

Remote, in CST/EST time zone with some travel required to local markets

About Allstar Services

Allstar Services, a Morgan Stanley Capital Partners portfolio company, is a leading provider of roofing services with a collection of roofing brands across the United States. Vault Roofing, part of Allstar Services, serves homeowners across 20+ locations in the Midwest, Ohio Valley, Mid-Atlantic, Carolinas, and Northeast.

We are looking for a talented Sr. Marketing Manager to drive marketing strategy, planning, and execution for Vault Roofing across both its current markets and its expansion markets. This role is ideal for a results-driven, multi-dimensional marketer who pairs creative thinking with an analytical mindset, brings intellectual curiosity, and takes a hands‑on approach to problem‑solving.

The Sr. Marketing Manager – Vault Roofing will play a critical role in strengthening Vault's established markets and launching new ones. This individual will own marketing plans that generate quality leads and appointments across 20+ locations, setting a holistic vision and a consistent brand across every market while staying focused on the details that make each individual site successful. The role blends creative and analytical work: developing compelling campaigns, content, and collateral, then using data to understand what's working and where to invest.

It requires a builder mindset: someone who is willing to roll up their sleeves, multitask across channels and tactics, lead and develop a Marketing Coordinator, and build scalable processes and plans.

• Develop and implement comprehensive marketing strategies for Vault Roofing's current and expansion markets, aligned with Allstar's broader growth objectives.
• Set a holistic marketing vision across 20+ locations, maintaining a consistent Vault brand while tailoring plans to the competition, seasonality, and performance of each individual market.
• Lead the planning and execution of marketing activations to launch new locations successfully, and drive continued performance in established markets.

• Analyze marketing and lead data by channel and location to understand what is driving lead volume, appointments, cost per lead, and close rates.
• Partner with the outbound lead generation and revenue operations teams to ensure lead flow and marketing budgets align with schedule fill and P&L health in each market.
• Establish and optimize processes for lead intake, routing, and management with these teams to maximize conversion.
• Work with lead partners, vendors, and the centralized performance marketing team to track results and shift investment toward what is working.
• Define KPIs and measurement frameworks by channel and location, report results to leadership, and adjust strategies to optimize outcomes.
• Use data to inform creative decisions, testing messaging, offers, and creative to learn what resonates in each market.

• Own the multi-channel marketing strategy for each market, including PPC, LSA, paid and organic social, direct mail, and brand-building initiatives, partnering with Allstar's centralized performance marketing team, which manages digital campaign execution.
• Manage and optimize aggregator partnerships (e.g., Angi, Modernize, Home Advisor), driving measurable ROI through strategic campaign planning and execution.
• Develop email and SMS marketing programs that support lead nurture, appointment setting, customer…