Social Commerce Platform Manager

The Platform Manager, Social Commerce is the operational engine driving flawless execution and end-to-end project management for all brand product launches, drops, and campaigns on Tik Tok Shop. This role orchestrates cross-functional work streams across catalog configuration, inventory fulfillment, creative development, creator/agency briefs, media support, and PR comms to ensure launch milestones hit market on time and deliver exceptional consumer experiences.

• 3–5+ years of hands-on project management, digital commerce operations, or brand marketing operations experience.
• Bachelor’s degree required
• Direct operational experience with Tik Tok Shop Seller Center, Tik Tok Creator Marketplace, or similar marketplace/social commerce platforms.
• Proven track record managing multi-stakeholder product launches, cross-functional timelines, and complex critical paths.
• Experience working across supply chain/inventory fulfilment coordination and agency management (creative, influencer, media).
• CPG (Consumer Packaged Goods) or fast-turn retail experience strongly preferred.

• Own the Launch Calendar:
  Build, maintain, and execute comprehensive project plans, workback schedules, and milestone tracking for all product launches and promotional drops on Tik Tok Shop and social commerce channels.
• Cross-Functional Ringmaster:
  Serve as the central connective tissue between Brand Marketing, Creative/Content, Agencies , DCOM, Legal, and Supply Chain to ensure BIC launch execution.
• Risk Mitigation & Problem-Solving:
  Proactively identify bottlenecks (inventory delays, asset approvals, etc) and rapidly pivot work streams to ensure on-time delivery.

• Product Listing & Merchandising:
  Oversee product catalog ingestion, listing optimization (titles, tags, descriptions, video assets), bundle configurations, and inventory allocation ahead of launch day.
• Platform Feature Adoption:
  Leverage Tik Tok Shop native mechanics—such as brand and platform campaigns, affiliate commission rules,, and campaign co-funding opportunities to maximize drop velocity.
• QA & Testing:
  Conduct rigorous pre-launch checks across mobile app user experiences, checkout pathways, shipping rules, and end-to-end UX.

• Collab Synchronization:
  Partner with the Influencer and Creator agencies/ and marketing teams to ensure sample seeding, creator brief deadlines, and affiliate link generation align with launch dates.
• Live Shopping Integration:
  Coordinate logistics, run-of-show assets, and real-time inventory adjustments.

• Launch Post-Mortems:
  Lead cross-functional retro meetings following each campaign to document operational wins, pain points, and conversion insights.
• Continuous Improvement:
  Build scalable, repeatable frameworks, SOPs, and automated workflows to take launch execution from ad-hoc projects to an enterprise machine.

• Align with internal media planners and performance marketing agencies to verify media spend allocations, flight dates, targeting parameters, and ad code authorizations (Spark Ads) prior to launch day.
• Partner with Corporate Affairs and Brand PR (internal and external agency partners) to coordinate press releases, media kits, launch talking points, and announcement timing.
• Host regular launch workstream syncs; maintain master project trackers, and deliverable status reports across all launch stakeholders.

• Lead real-time launch-day readiness checklists across storefront availability, inventory counts, media turn-on, and creator post verifications.
• Compile and deliver post-launch operational summaries, documenting timeline adherence, stock-out incidents, asset performance, and workflow optimizations for future launch playbooks.

• Work with over 140,000 diverse and talented Associates, all guided by The Five Principles.
• Join a purpose driven company, where we are striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.
• This role is eligible for a company vehicle.

Mars does not sponsor visas for this role.

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The base pay range for this position at…