Director, Consumer Marketing

Provides strategic leadership over consumer marketing programs that drive brand awareness, demand generation, and revenue growth across channels. Building upon the tactical and executional foundation of Consumer Marketing leadership, this role owns marketing strategy execution at a broader portfolio and organizational level, leads teams and resources, and partners with senior leaders across Sales, Product Management, and other functions to advance business objectives.

This role is accountable for translating consumer insights, market dynamics, and competitive intelligence into integrated marketing strategies and scalable programs.

MAJOR RESPONSIBILITIES

• Direct the development and execution of consumer marketing strategies for new and existing products, platforms, and programs.
• Oversee integrated marketing campaigns across channels, including digital, advertising, promotions, events, and public relations.
• Apply consumer insights, market research, economic indicators, and competitive analysis to inform strategy and investment decisions.
• Partner with Sales and Product Management to support go-to-market initiatives, retail and channel readiness, and revenue objectives.
• Provide leadership and direction to consumer marketing teams, guiding priorities, execution, and performance through managers and senior professionals.
• Lead development of marketing materials, messaging, and communications to ensure consistent brand positioning and customer engagement.
• Establish performance metrics, monitor campaign effectiveness, and drive optimization to improve return on investment.
• Manage marketing budgets, resources, and external partners to ensure efficient and effective program delivery.
• Support functional and organizational planning by contributing marketing expertise and recommendations to senior leadership.

• Education:
  
  Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Certification / Licensure: (none specified)
• Work Experience:
  
  8-12 years of progressive marketing experience, including significant consumer marketing responsibility.
• At least 5 years demonstrated experience leading managers or teams and overseeing complex, multi-channel marketing programs.
• Experience partnering cross-functionally to support revenue growth, product launches, and brand initiatives.
• Knowledge / Skills / Abilities:
  Strong understanding of consumer behavior, segmentation, positioning, and multichannel marketing strategies.
• Experience using data, insights, and analytics to guide marketing decisions and measure outcomes.
• Proven leadership and influence skills in matrixed environments.
• Ability to balance strategic direction with operational execution through others.

• Education:
  
  Master’s degree in Marketing, Business Administration, or a related field.
• Certification / Licensure: (none specified)
• Work Experience:
  
  Experience leading marketing strategies across multiple product lines, divisions, or market segments.
• Experience operating in complex, consumer-driven or multi-channel organizations.
• Knowledge / Skills / Abilities:
  Advanced experience with digital marketing ecosystems, social media strategies, and performance analytics.
  
  Broad business acumen with strong understanding of how consumer marketing drives enterprise results.
  • Knowledge / Skills / Abilities:
    Advanced experience with digital marketing ecosystems, social media strategies, and performance analytics.
  • Broad business acumen with strong understanding of how consumer marketing drives enterprise results.
  DISCLAIMER

  All duties and requirements are subject to possible modification to reasonably accommodate individuals with disabilities.

  This position description in no way states or implies that…