Director of Product Marketing

ZS is a place where passion changes lives. As a management consulting and technology firm focused on improving life and how we live it, we transform ideas into impact by bringing together data, science, technology and human ingenuity to deliver better outcomes for all. Here you’ll work side-by-side with a powerful collective of thinkers and experts shaping life-changing solutions for patients, caregivers and consumers, worldwide.

ZSers drive impact by bringing a client-first mentality to each and every engagement. We partner collaboratively with our clients to develop custom solutions and technology products that create value and deliver company results across critical areas of their business. Bring your curiosity for learning, bold ideas, courage and passion to drive life-changing impact to ZS.

comprise team-oriented, pragmatic and results-driven people who thrive in a challenging work environment. Our people come from diverse backgrounds but share a passion for quality customer service and dedication—whether our customer is a client or another ZS employee.

As the director of product marketing, you will play a pivotal role in shaping the strategy and messaging for our platform and product offerings. You will work closely with firm leadership, product management and sales while leading a team of talented marketers to develop and execute marketing plans that resonate with our target audiences, drive demand, and ultimately contribute to the growth and success of ZS.

• Develop cohesive marketing plan and strategies that successfully position platform and product offerings for growth.
• Stay abreast of industry trends, emerging technologies and competitive developments, providing insights and recommendations to inform platform and product roadmap decisions and future marketing strategies.
• Leverage customer satisfaction, win/loss analysis, competitive landscape and industry trends to develop competitive platform and product positioning, messaging and differentiation strategies.
• Collaborate with product management to develop competitive need/gap analysis, align platform/product roadmaps and pricing strategy.
• Collaborate closely with cross-functional teams including product management, sales, and customer success to ensure portfolio alignment and drive product success throughout the lifecycle.
• Create compelling messaging and positioning that effectively communicates the value proposition of our platform and product offerings to various target audiences.
• Oversee the creation of thought leadership, sales enablement materials, customer case studies, demos and other content assets to support demand generation, lead nurturing, and sales conversion efforts.
• Develop and execute go-to-market plans for new product launches, working closely with product management to drive successful product introductions and adoption.
• Track and analyze key performance metrics to assess and optimize the effectiveness of marketing strategies and drive continuous improvement.
• Manage the hiring, development, and retention of product marketing talent; provide day-to-day leadership and direction to product marketing team.

• Bachelor’s degree in marketing, Business Administration, or related field; MBA preferred.
• 15+ years of experience in product marketing roles within platform or product companies, with a proven track record of success in driving product awareness, demand generation, and revenue growth.
• Deep understanding of platform and SaaS business models, market dynamics, and customer needs, with the ability to translate technical features into compelling benefits.
• Strong leadership skills with experience managing and mentoring…