Senior Content Strategist and Writer

Senior Content Strategist is strategic thinker and exceptional writer and shape content from initial business challenge through final execution. You will partner with strategists, marketers and subject matter experts to identify opportunities, shape narratives and develop content strategies that drive measurable business outcomes. Just as importantly, you’ll bring those ideas to life through high-quality writing across formats and channels.

This role reports to the Senior Director of Marketing Communications. This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

• Partner with strategy, marketing and product to understand priorities, challenges and growth opportunities.
• Develop content strategies that align to business objectives, audience needs and market opportunities.
• Identify content gaps, journey opportunities and strategic approaches that strengthen audience engagement.
• Ensure content programs support broader brand, demand generation and thought leadership goals.
• Recommend the right content formats, channels and experiences rather than simply responding to asset requests.

• Research market trends, customer challenges and competitive dynamics to uncover meaningful insights.
• Develop differentiated perspectives that strengthen our market position and thought leadership efforts.
• Help shape messaging, narratives and content themes that create consistency across channels and touchpoints.
• Translate complex topics into clear, compelling and audience‑centric stories.

• Personally write and develop thought leadership, executive bylines, articles, reports campaign messaging, web content and other strategic assets.
• Create content that balances audience value with business objectives.
• Ensure content is aligned to brand standards, messaging frameworks and audience needs.
• Bring a strong editorial mindset to every project, elevating quality, clarity and impact.

• Analyze content performance and audience engagement to identify opportunities for improvement.
• Apply learnings to strengthen future content strategies and investments.
• Stay informed on evolving content trends, buyer behaviors and AI‑enabled content practices.

7+ years of experience in content strategy, thought leadership, editorial, content marketing, agency strategy, journalism or related fields. Exceptional writing and storytelling skills with a portfolio demonstrating both strategic thinking and strong execution. Proven ability to transform business challenges, market dynamics and audience insights into content strategies and narrative platforms. Experience developing differentiated points of view that help brands stand apart in competitive markets.

Strong understanding of content strategy, customer journeys, audience needs and content ecosystems. Experience creating executive‑level thought leadership, long‑form content, messaging frameworks, campaign narratives and integrated content programs. Understanding of B2B marketing, demand generation and brand‑building principles. Strong collaboration and communication skills with the ability to influence stakeholders and explain strategic recommendations. Comfort navigating ambiguity and helping shape content direction in a fast‑moving environment.

We’re also looking for the preferred skills below. Whether you are proficient or could use some brushing up, we’re happy to support your career development and growth in:
Fluency with AI‑enabled content tools and workflows, along with a…