Director, Paid Social

Company description

Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands.

Starcom has long been the professional birthplace and proving ground for marketing leaders – CEOs, CMOs, sales leaders, and technology pioneers – and we continue to drive the industry with peerless talent and relentless innovation.

From the start, we've known that achieving growth for our clients requires understanding and connecting with real people where they live and work, in ways they value.

In an AI era, we remain "Guided By Humanity," a phrase that describes our foundational belief that human expertise must remain in the driver's seat, supported by the best processes and technology.

With our proprietary capabilities and Publicis Media's industry-leading resources and clout, we create ideas that move people and drive transformative business outcomes for brands.

The Director, Paid Social is a highly motivated, technically savvy, and detail‑oriented leader responsible for the day‑to‑day ownership of paid social strategy, activation, and performance for a dedicated client within the Platform Investment Group. This role serves as a senior strategic lead, guiding both client outcomes and team excellence while ensuring paid social efforts align to broader marketing and business objectives.

The Director is a data‑driven, thoughtful decision‑maker who fosters a culture of creativity, collaboration, and continuous learning. This individual acts as a primary client contact and strategic advisor, providing leadership across complex initiatives and partnering closely with senior stakeholders.

Our social team works across a diverse range of industries on some of the largest and most dynamic clients in the agency. We are looking for an enthusiastic paid social expert and people leader who is eager to drive innovation, mentor leaders, and immerse themselves across multiple high‑impact projects.

• Lead, motivate, and develop a paid social media team, ensuring the successful creation, execution, and optimization of campaigns that meet or exceed performance goals while staying within budget and timeline parameters
• Design and oversee paid social strategies across key platforms (including Facebook, Instagram, and Tik Tok) to deliver against brand and performance objectives
• Foster strong, trusted relationships with clients and internal cross‑functional teams, serving as a senior strategic partner
• Develop and own action plans for achieving and measuring social media success, including KPI definition, measurement frameworks, and optimization strategies
• Champion the value of paid social by educating clients, partners, and internal teams on emerging capabilities, best practices, and platform innovation
• Apply deep paid social expertise and creativity to brainstorming, planning, and strategic working sessions, contributing to integrated media solutions
• Provide strategic direction to teams on advanced optimization approaches, testing frameworks, and the adoption of new platform features and capabilities
• Deliver clear, compelling presentations to senior client stakeholders and internal leadership that communicate strategy, performance, and future opportunities
• Develop and socialize points of view on emerging technologies, trends, and opportunities within the social media ecosystem, including the responsible use of AI‑enabled tools to enhance performance, insights, and operational efficiency

• 7+ years of experience in digital media and marketing, with progressive responsibility within an agency or media environment and significant client‑facing experience
• 4+ years of people management experience, including leading managers and/or…