Associate Director, Paid Search and Social

Booth Marketing:
Global Marketing 1

The University of Chicago Booth School of Business is the second-oldest business school in the U.S. and second to none when it comes to influencing business education and business practices. Since 1898, the school has produced ideas and leaders that shape the world of business. Their rigorous, discipline-based approach to business education transforms students into confident, effective, respected business leaders prepared to face the toughest challenges.

Chicago Booth has the finest set of facilities of any business school in the world. Each of the four campuses (two in Chicago, one in London, and one in Hong Kong) reflects the architectural traditions of its environs while offering a state-of-the-art learning environment.

Chicago Booth is proud to claim:

• -an unmatched faculty.
• -degree and open enrollment programs offered on three continents.
• -a global body of nearly 56,000 accomplished alumni.
• -strong and growing corporate relationships that provide a wealth of lifelong career opportunities.

As part of the world-renowned University of Chicago, Chicago Booth shares the University's core values that shape the distinctive intellectual culture. At Booth, they constantly question and test ideas, and seek proof. This extraordinarily effective approach to business leads to new ideas and innovative solutions. Seven of the Booth faculty members have won Nobel Prizes for these ideas - the first business school to achieve this accomplishment.

For more information about the University of Chicago Booth School of Business, please visit: http://(Use the "Apply for this Job" box below)..

The Associate Director of Paid Search and Social is results-driven, creative individual responsible for developing, executing, and optimizing paid digital advertising campaigns to elevate Chicago Booth's brand presence and drive prospective student engagement. This role requires a strong understanding of both paid search and paid social strategies, with a focus on lead generation. The ideal candidate will be data-driven, collaborative, and proficient in managing campaigns across various platforms.

This position is not eligible for employer-sponsored employment authorization.

• Refines and optimizes paid advertising campaigns to maximize lead quality and conversion rates.
• Develops and implements a comprehensive paid social media strategy to enhance brand awareness and generate high-quality leads.
• Builds, manages, and executes campaigns across diverse social media platforms, including but not limited to Facebook, Instagram, Linked In, and Tik Tok.
• Oversees an external paid search agency by establishing priorities, evaluating strategic recommendations, reviewing implementation, and ensuring accountability for campaign performance.
• Develops, monitors, and optimizes ad performance and landing pages, leveraging A/B testing, audience segmentation, and performance analytics.
• Analyzes campaign data, generates insightful reports, and provides actionable recommendations to measure effectiveness, adjust strategies, and maximize ROI.
• Collaborates closely with content, creative, and brand teams to develop compelling ad creatives and messaging to optimize ads for an enhanced user experience and improved conversions.
• Collaborates with the data analytics, brand, and admissions teams to develop targeting strategies for paid campaigns, including global targeting for paid search and audience-based targeting, such as Linked In, and retargeting for paid social.
• Collaborates with web development teams to optimize website conversion paths and user experience.
• Develops annual paid-media plans, forecasts, budget allocations, and pacing recommendations to ensure investments remain…