Senior Programmatic Analyst — Data-Driven Campaigns

Company description

Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands.

Starcom has long been the professional birthplace and proving ground for marketing leaders – CEOs, CMOs, sales leaders, and technology pioneers – and we continue to drive the industry with peerless talent and relentless innovation.

From the start, we've known that achieving growth for our clients requires understanding and connecting with real people where they live and work, in ways they value.

In an AI era, we remain ""Guided By Humanity,"" a phrase that describes our foundational belief that human expertise must remain in the driver's seat, supported by the best processes and technology.

With our proprietary capabilities and Publicis Media's industry-leading resources and clout, we create ideas that move people and drive transformative business outcomes for brands.

What You’ll Do:
As a Senior Analyst, Programmatic, you will own the strategic planning and execution of programmatic campaigns for assigned clients. This role blends strategic thinking with hands-on execution, requiring you to deliver actionable insights,optimize performance, and mentor junior team members. You willtranslateapproved plans into campaign builds and activations that will achieve the goal and objective.

• Independently plan, launch, andoptimizeprogrammatic media campaigns across display, mobile, video, and social platforms).

• Communicate strategies, insights, and recommendations clearly and persuasively to clients and internal stakeholders.

• Support inventory assessments and contribute to proposals for new client opportunities.

• Manage delivery of creative assets, insertion orders, and campaign artifacts fortimelylaunches.

• Oversee campaign QA in billing systems and support in builds where necessary

• Oversee campaign QA processes to ensure flawless implementation, pacing, and performance.
  
  Support in builds where necessary

• Develop client-facing performance reports, delivering actionable insights and strategic recommendations.

• Collaborate with internal teams and technology partners to resolve campaign issues.

• Apply advanced analytics and bid management techniques to maximize ROI and achieve KPIs.

• Stay ahead of industry trends andparticipatein knowledge-sharing sessions to elevate team capabilities.

• Leverage AI-based tools to enhance Programmatic Activation efficiency and campaign performance.

• Build strong relationships with Activation, Strategy, and Analytics teams to drive integrated solutions.

• 1+ years of hands-on experience in programmatic media buying and campaign management.

• Strong analytical skills withthe abilityto interpret data andprovideactionable insights.

• Hands-on experience with DSP platforms (e.g., The Trade Desk, DV360, Yahoo DSP, Amazon DSP) and familiarity with DMPs.

• Strong understanding of programmatic metrics

• Strong troubleshooting, QA discipline, and project management skills.

• Ability to manage multiple projects in a fast-paced environment with attention to detail.

• Resourceful, curious, and motivated with a passion for innovation and continuous learning.

• Proficiency in Microsoft Office Suite; advanced Excel skills preferred.

• Familiarity with digital workflow tools inclusive of leveraging traffic sheets, creative rotations,Prisma, billing, etc.

• Bachelor’s degree or higher preferred

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age,…