Senior Manager Affiliate Marketing

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SENIOR MANAGER, AFFILIATE MARKETING – COMMERCIAL LINES, PERFORMANCE MARKETING, GEICOGEICO is seeking a Senior Manager of Affiliates focused on GEICO’s Commercial Line of Business. This individual will be an integral part of GEICO’s performance media team which is comprised of an internal paid search & affiliates team that develop and execute paid campaigns but also oversee a paid media agency for the other paid media channels (eg programmatic display and social media).This

individual will develop, execute, optimize and report paid affiliate (or aggregator) campaigns for GEICO’s Commercial Line of Business while simultaneously coordinating with the rest of the paid media team to drive profitable business growth. This role requires the agility to go hands on keyboard and manage complex campaign execution.

Collaboration and confidence will be critical to the success of this role. Our marketing organization is rapidly evolving and integrating new functions – so it’s important you are comfortable with a high level of interoperability across various internal and external teams to produce solutions as well as developing new methods.

This role reports into the Director of Affiliates, Performance Marketing.

Our department’s hybrid model is 3 days in the office per week, with flexibility. Corporate offices are in Bethesda, MD;
Manhattan, NY;

KEY RESPONSIBILITIES:

Lead GEICO’s Commercial Line of Business affiliate and aggregator marketing strategy across key partners to drive profitable customer acquisition and business growth

Develop, execute, and optimize affiliate campaigns, partner economics, and commercial frameworks for the Commercial Line of Business to improve conversion efficiency and cost per new business

Own day-to-day performance management of Commercial Line of Business affiliate and aggregator partners, including forecasting, pacing, bidding, troubleshooting, and relationship management

Identify, evaluate, and onboard new affiliate, aggregator, and strategic partner opportunities that can scale Commercial Line of Business volume while maintaining quality standards

Establish a rigorous testing and measurement agenda to assess incrementality, partner quality, traffic performance, and long-term value

Perform weekly, monthly, quarterly, and annual analyses of affiliate channel performance, historical trends, partner contribution, and competitive benchmarks

Partner closely with Analytics, Finance, Product, Creative, and broader Performance Marketing teams to align affiliate strategy with company growth objectives

Drive continuous improvement in partner performance through optimization of placements, offers, landing experiences, and conversion pathways

Ensure strong governance across affiliate marketing activities, including compliance, brand standards, tracking accuracy, and contractual accountability

Stay current on affiliate marketing trends, platform changes, and industry best practices to inform strategy and unlock new growth opportunities

Report into the Director of Affiliates, Performance Marketing KEY

QUA…