Social Media and Content Specialist Market

We believe everyone deserves a smile they’ll love. We are IMPRESS, the largest chain of digital orthodontic clinics in Europe, revolutionizing the invisible orthodontic sector and bringing smiles to people’s faces. Our unique combination of medical expertise and digitalization has earned us recognition as one of the top fastest-growing Health Tech companies by Forbes. Born in Barcelona in 2019, we have expanded across 10 countries with more than 200 locations, offering leading care and state-of-the-art technology.

• Collaborate with the Global Social Media Manager to develop and localize a social media calendar aligned with USA market goals.

• Take ownership of the USA social media account executionally, including scheduling, posting, and monitoring content performance across platforms.

• Partner with the creative team to ensure visually compelling and on-brand content across all social platforms.

• Innovate within the social space, finding new and exciting ways to engage customers via social media channels to drive awareness, conversation and community.

• Leverage data-driven insights to refine social media strategies, optimizing content for performance and engagement.

• Generated innovative campaign concepts to increase awareness, engagement and following

• Work closely with the USA Marketing Manager and cross-functional teams to ensure social activations align with broader business objectives.

• Oversee daily engagement across social platforms, delivering timely, brand-aligned responses that foster community growth.

• Report weekly and monthly on reach, engagement, follower growth and leads generated from social, and share learnings with the US Marketing Manager and the Global Social Media Manager.

• Develop and deliver engaging, high-quality content (social posts, stories, videos, interactive formats) for both paid and organic channels, tailored to the USA market.
  You will be the face of Impress USA on our social channels!

• Collaborate on content briefs, scripting and reviewing, including the localization of global assets to ensure cultural relevance and brand alignment.

• Manage in-clinic content production alongside the medical team: capturing before-and-after cases, patient stories, and video/photo shoots. Ensure proper handling of patient agreements.

• Execute end-to-end content creation, including shooting and editing videos optimized for each platform.

• Build and maintain relationships with external content creators to manage scouting, briefing, coordination, and oversight of externally produced creatives.

• Capturing potential patients to become our ambassadors and generation of testimonials and audiovisual content with them.

• Stay ahead of cultural and digital trends to implement innovative content formats, challenges, and campaigns.

• Oversee daily engagement across all Impress US channels, managing comments and DMs and delivering timely, brand-aligned responses that foster community growth.

• Moderate the community: hide or remove spam and offensive content, and keep public replies free of individual medical advice or treatment specifics.

• Flag negative comments, complaints and reviews to internal operations teams following the agreed escalation process, and close the loop publicly once resolved.

• Collaborate on content briefs, scripting and reviewing, including the localization of global assets to ensure cultural relevance and brand alignment.

• Review and proofread US translations of global assets (copy, captions, subtitles, onscreen text) before anything goes live, adapting…