Director, Commerce Media

Job-:
Administration

Location:

Grand Rapids, MI, United States;
Seattle, WA, United States;
Scottsdale, AZ, United States;
Minneapolis, MN, United States;
Dallas, TX, United States;
Rogers, AR, United States;
Chicago, IL, United States Workplace:
Hybrid

Schedule:

Full time Posted:
Minimum Salary: 102900.00

Maximum Salary: 128600.00

The Director, Commerce Media is responsible for leading activation strategy and integrated media planning for Commerce clients, ensuring programs are designed to meet client objectives, drive measurable business outcomes, and support growth across the connected commerce ecosystem. This role will partner closely with client leads, strategy, creative, analytics, and commerce media teams to develop and guide media plans across key retail media networks, including Amazon, Walmart, Target/Roundel, Kroger, Albertsons, ADUSA, Instacart, Shipt, and regional partners, as well as retail media technology and partner platforms such as Criteo, Citrus Ad, Pacvue, Skai, CommerceIQ, and The Trade Desk.

This person will serve as a strategic activation lead across primary retail media networks and complementary third-party commerce tactics, including offsite display, CTV/OLV, paid social, in-store media, shopper incentives, and other emerging retail activation solutions. The Director will be responsible for connecting retailer, shopper, and media strategies into cohesive plans that deliver engaging shopper experiences, drive conversion, improve ROI, and support broader client business goals.

The role requires strong command of retail media platforms, programmatic buying, retail media technology, campaign planning, performance optimization, and marketplace dynamics. The Director will bring thought leadership to Acosta Group’s commerce media practice, helping shape strategic recommendations, test-and-learn agendas, partner selection, measurement frameworks, and client-facing narratives that support strong execution and long-term client growth

Qualifications

Minimum

Education Requirements:

High School Diploma/GED Bachelor’s Degree Work Experience Requirements:
Eight or more years of relevant experience in retail media, commerce media, shopper marketing, performance marketing, or related media strategy roles. 5 or more years of experience in retail media, retail commerce media, or shopper marketing. Three or more years of supervisory or management experience. Experience managing retail media solutions across Amazon, Walmart, Target/Roundel, Instacart, Kroger, and/or other major retail media network

Knowledge,

Skills and Abilities

Requirements:
Strong command of retail media networks and commerce platforms, including Amazon, Walmart Connect, Target/Roundel, Kroger/KPM, Instacart, and other primary retail media partners.

Strategic thinker with the ability to translate shopper, retailer, media, and client business objectives into actionable commerce media plans.

Adept at analyzing results, synthesizing data, identifying insights and implications, and developing clear, actionable recommendations.

Confident presenter and persuasive communicator with the ability to explain complex data, media strategy, and performance recommendations to clients and internal stakeholders.

Strong cross-functional collaboration skills with the ability to operate across client engagement, strategy, creative, analytics, operations, retailer, and agency teams.

Ability to manage multiple priorities, concurrent clients, deadlines, and campaign work streams in a fast-paced environment.

Strong partner management skills, including identifying partnership opportunities, evaluating vendors, supporting negotiations, and ensuring excellence in execution.

Player-coach mindset with the ability to mentor team members, support…