Sr Marketing Manager

Final date to receive applications:10/30/2026

Address:320 S Canal Street Job Family Group:

Marketing Reporting to Managing Director, Relationship Marketing Who we are…BMO is a leading North American bank driven by our purpose: to Boldly Grow the Good in business and life. Our purpose informs our strategy, drives our ambition, and reinforces our commitments to progress for a thriving economy, a sustainable future and stronger communities. The U.S. Relationship Marketing Team is accountable for the strategy, development, execution and ongoing optimization of go-to-market campaigns and programs targeting current BMO clients through onboarding, account/product and service activation, digital adoption, engagement, cross-sell, loyalty and retention.

Who you are…You’re a high-performing, results-oriented, process-driven marketer committed to supporting operational excellence across our U.S. Personal & Business Banking (P&BB) Client Relationship Marketing Team. You have proven success driving B2B marketing goals, which you’ll use to support our Business Banking team with their onboarding, activation, engagement, cross-sell, loyalty and retention marketing initiatives. You’re a dynamic, capable and experienced marketer with a passion for problem solving—based in data-driven analysis.

You’re fascinated by client behavior and always looking for new and innovative approaches to reach and engage our audiences in innovative and impactful ways. You work well in a fast-paced environment where priorities and direction evolve frequently to ensure we’re always providing the best products, services and offers to our clients. You thrive off ambiguity and are adept at bringing together multiple ideas and data points and synthesizing them into a unified point of view and client-centric approach.

Most of all you value being part of a team—and working together to ensure every job is done right, and done well.

Role Description As a senior marketing manager, focusing on Business Banking, you’ll serve as the primary partner driving marketing strategy and tactical execution for all marketing initiatives and serve as the key liaison between our business partners, our marketing, and a variety of cross-team collaborative stakeholders to deliver successful client, account, balance and revenue growth for our Business Banking team. You’ll develop integrated, omnichannel marketing strategies and bring campaigns to life with a mix of agency and internal partners.  

As part of our team of marketing managers, you’ll independently develop compelling, insight-driven briefs, as you produce effective marketing campaigns—from start to finish—that deliver not only on our marketing KPIs, but that drive our business KPIs forward, as well. You’ll collaborate across internal teams (Product, Compliance, Analytics, Legal, Creative, etc.) and our external agencies and vendor partners to ensure our client journeys are optimized and campaigns are flawless.

You’ll also be responsible for evaluating our performance data, analyzing success and opportunities and surveying the competitive landscape to ensure our marketing persuades our clients to fully understand and appreciate how BMO helps them to make real financial progress—and encourages them to stay with BMO! Responsibilities Marketing Campaign Implementation & Project Management  Support onboarding, retention, cross-sell, engagement and loyalty campaigns for business banking clients, with tactics including direct mail, email, digital banking, etc.

Own and maintain project briefs and timelines, calendars and task management systems—and coordinate with cross-functional partners, as needed Support the delivery of high-quality, on-time campaigns, journeys, and communications across print,…