Marketing Optimization Lead

** Job Description Summary*
* The Marketing Optimization Lead drives marketing excellence across GE Health Care's Advanced Imaging Solutions (AIS) Marketing Operations team. This role owns the design and delivery of best-in-class marketing processes, operating rhythm, and capability programs that enable the AIS marketing function to plan, execute, and deliver with consistency. A champion of marketing excellence, AI adoption, and continuous improvement, this individual ensures the team operates at its best and is always prepared to deliver an effective annual marketing cycle.

** Job Description*
* ** Key Responsibilities*
* _Marketing Process Optimization and Operating Rhythm_

+ Own and continuously improve the AIS marketing operating rhythm, ensuring seamless execution and consistent cadence across all key activities

+ Design and embed standard work and best practice processes that reduce friction and enable the marketing team to focus on high impact work

+ Lead the annual marketing planning process across the AIS segment, coordinating timelines, templates, and cross functional alignment

+ Identify and implement opportunities to streamline or improve marketing workflows in partnership with the Associate Director

_New Product Introduction (NPI) Management_

+ Manage the NPI process for AIS Marketing, ensuring new product launches are coordinated and executed in alignment with go to market timelines

+ Maintain NPI standard work, templates, and governance frameworks that enable consistent, high quality product introductions

+ Partner with Product Management, Sales, and Medical Education to ensure marketing readiness at each NPI milestone

_Marketing Education and Capability Building_

+ Champion marketing education delivery across the AIS team, ensuring marketers have access to the skills and tools to perform at a high level

+ Manage and maximize the value of marketing licences, memberships, and learning platforms, keeping the team aware of and actively using available opportunities

+ Curate regular learning content and best practice resources to keep the marketing team current and informed

_AI Use Case Champion_

+ Serve as the AIS Marketing Operations champion for AI and emerging marketing technology, driving awareness and adoption across the function

+ Identify, pilot, and scale high value AI use cases that improve marketing productivity, content quality, or decision making

+ Stay current on relevant AI developments and bring recommendations to the Associate Director on where technology can create advantage

_Compliance and Ad Hoc Support_

+ Provide light support to the compliance function as needed, including assistance with AST workflows and related tasks during peak periods

+ Lead or contribute to ad hoc projects that support the broader marketing function and the businesses we serve

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* Required Qualifications:

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* + Bachelor's Degree in Marketing, Business, or a related field

+ 5+ years of experience in marketing, marketing operations, or a related role, ideally within healthcare or life sciences

+ Demonstrated experience building or improving marketing processes, planning frameworks, or operating rhythms

+ Strong project management skills with the ability to manage multiple work streams and deliver on time

+ Excellent communication and stakeholder management skills; comfortable presenting to senior leaders

+ Proficiency in Microsoft Office Suite; familiarity with marketing or project management platforms

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* Preferred Qualifications:

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* + Experience championing AI tools or emerging marketing technology within a team or organization

+ Familiarity with NPI processes, learning platforms, or capability development programs

+ Working knowledge of GE Health Care's Aggregate Spend Tool (AST) or similar compliance systems

+…