VP, Marketing Distribution

Location(s)
Birmingham, Alabama, Chicago, Illinois, Dallas, Texas, Doral, Florida, Henderson, Nevada, Lake Mary, Florida Details Kemper  is one of the nation’s leading specialized insurers. Our success is a direct reflection of the talented and diverse people who make a positive difference in the lives of our customers every day. We believe a high-performing culture, valuable opportunities for personal development and professional challenge, and a healthy work-life balance can be highly motivating and productive.

Kemper’s products and services are making a real difference to our customers, who have unique and evolving needs. By joining our team, you are helping to provide an experience to our stakeholders that delivers on our promises.

Kemper Insurance is looking for a strategic, commercially oriented marketing executive who can operate across P&C and Life, simplify complex insurance propositions, build scalable capabilities, and translate business strategy into effective market and field execution. The leader should combine strong functional marketing expertise with enterprise judgment, change leadership, and a bias toward measurable business impact.

Responsibilities:
The Vice President, Distribution Marketing is the senior marketing leader for Kemper Distribution and sets marketing strategy and leads the capabilities that translate business, product, channel, and customer priorities into market-facing and field-facing execution. This leader will integrate historically separate P&C and Life marketing capabilities into a cohesive Distribution model, while maintaining differentiated approaches where product, channel, or customer needs require them.

The role leads brand activation within enterprise standards and oversees product marketing, sales materials, content, campaigns, social media, incentive trips, events, and training content. The role will lead product marketing and go-to-market strategies for P&C and Life products, translating complex insurance offerings into clear, compelling value propositions for agents, sales teams, and customers while supporting product launches, enhancements, and strategic market initiatives.

The role is a strategic partner to Distribution, Product, Digital, Corporate Brand, and other enterprise leaders. The role will work in partnership with corporate brand governance and has broad authority to design and implement the Distribution Marketing operating model within established enterprise, financial, regulatory, and risk parameters.

The VP will oversee marketing budgets, agency and vendor relationships, and performance measurement, using customer, agent, market, and competitive insights to optimize marketing investments and drive measurable business results.

The role owns Distribution-level brand activation within enterprise brand standards and partners closely with Corporate Marketing on brand governance and Digital/Lead Generation on customer acquisition initiatives, ensuring clear accountability and alignment across marketing channels.

Core Leadership and Organizational Scope:
Lead an organization of approximately 15-20 marketing professionals across multiple disciplines.

Build the capabilities, talent, structure, and leadership bench required for the future Distribution model.

Lead through significant organizational change while maintaining high-quality support for ongoing business needs.

Create clear accountability, decision rights, performance expectations, and a culture focused on customer value and business outcomes.

Qualifications:

Significant progressive leadership experience in marketing, distribution marketing, product marketing, customer marketing, sales enablement, or a related discipline.

Experience leading multi-disciplinary marketing…