Manager, Brand PR Natures Bakery

Mars Snacking is seeking a strategic, creative, and highly collaborative communications professional to serve as Manager, Brand PR and Earned Influence as part of the Mars Snacking Accelerator Corporate Affairs Team. This role will help execute earned- and influence-led brand initiatives that drive reputation and increase awareness and growth of the portfolio of Better-for-You brands, including KIND, RXBAR, Nutri Grain, and Pure Organic, in North America and Canada.

This role is responsible for earned media, strategic partnerships, brand storytelling, executive visibility, content creation, reputation management, and internal engagement around brands. This position requires a communicator to envision and execute high-impact campaigns, with data-driven insights and instinctive cultural timing, ensuring our brands don’t just join a conversation, but spark trends and start movements, ultimately increasing brand equity and driving growth.

Accelerator, a global Division of Mars Snacking, is on the front line of unlocking growth across high-potential categories and brands to fuel what’s next for Snacking. It’s home to both emerging and enduring brands, including KIND, TRÜ FRÜ, NATURE’S BAKERY, RXBAR, EGGO, POP-TARTS and RICE KRISPIE TREATS. Combining the scale of Mars with the agility of a start-up, our Division has the ambition to accelerate the future of snacking by delivering products consumers love today, discovering category-shaping innovations for tomorrow and developing entrepreneurial teams whose impact will last for generations.

We’re looking for passionate talent who dare to dream big, agile collaborators who talk straight and decide fast, and driven performers with a growth mindset. We’re proudly part of Mars, while also building something boldly different. If this inspires and energizes you, you’ve found the right place where you can do cool things with fun people for one of the biggest snacking companies in the world!

• Support Brand initiatives that increase awareness of Mars, its portfolio of Better-for-You brands, and Purpose, including but not limited to:
  Brand Integrated Communications, Strategic Partnerships, Communications & Programming, and Social Impact.
• Maintain a strong understanding of current and new media trends that can influence and reach our target audience, with a growth and digital-first approach.
• Serve as the earned media expert across the brand’s integrated agency team (IAT) and internal cross-functional forums.
• Manage and inspire agency partners to deliver earned-first storytelling, cultural intelligence, and reputation impact.
• Own the Brand Communications editorial calendar, ensuring content and planning timelines are aligned internally and externally, while leading the development and submission of all internal inform communications materials.
• Develop, edit, and distribute Brand communications materials including press releases, Key messaging/Q&A documents, social posts, presentations, and speeches.
• Identify and deliver opportunities to amplify brand moments internally to drive Associate pride.
• Lead award submissions: partner with agencies, keep a calendar of target awards, edit template submissions to fit individual award applications, and ensure reviews and applications are submitted.
• Support executive visibility opportunities for BFY leaders, including developing executive messaging, briefing materials, and communication assets.
• Identify opportunities to position BFY leaders as credible voices on important topics.
• Manage Brand PR budget tracking, inputs, and monthly reporting processes.
• Help with proactive and reactive media relations, and event opportunities.
• Leverage consumer feedback and insights to inform proactive…