Product Launch Manager Hybrid

Black Girl Vitamins | Reports to the CEO | Chicago preferred, remote considered within three hours of Central time

Black Girl Vitamins is one of the fastest-growing wellness companies in the country, and the first supplement brand built specifically for Black women. We started as a direct-to-consumer business and now reach our community through our website, Amazon, and Walmart, with a subscription base of women who stay with us for years because we were built for them.

We have reached the point where the challenge is no longer proving that our customer wants what we make. The next chapter is building the team, the systems, and the launch engine required to become one of America’s defining women’s wellness companies. Over the next twelve months we will bring 15 to 20 products, relaunches, and merchandise drops to the women who count on us.

This role exists to make sure every one of them arrives the way she deserves: complete, on time, and thoughtfully done.

Today, no one person owns the full journey of a launch. Products get made, pages get built, emails get written, and inventory arrives, but the work is spread across product development, growth, supply chain, and creative with nobody holding the whole picture. The result is a scramble in the final days before every launch, and launches that rely on the executive team to bring them together.

You will change that. From the moment we decide to make a product until the day it goes live on our website and Amazon, the launch is yours. You are not a coordinator who sends reminders. You are the person who holds the integrated plan, the schedule, the readiness of every team, and the responsibility for clearing whatever stands in the way.

Own the integrated critical path. Build the launch plan for every new SKU, relaunch, and merchandise drop. Set the milestones, keep every team aligned to them, and know at any moment exactly where a launch stands and what needs attention.

Watch the physical journey. From formulation and packaging approvals through samples, testing, compliance, component lead times, production, freight, warehouse receipt, Amazon FBA availability, and DTC inventory readiness. Most launch problems start upstream, and you will see them early enough to solve them calmly.

Design how launches begin. Create the intake process that the executive team, product development, and growth complete for every new launch, so that scope, target date, channels, quantities, and ownership are agreed before work starts.

Build the launch system. Within your first 30 days, stand up readiness checklists for large launches and smaller rollouts, plus Asana templates that become the shared source of truth every team works from.

Understand the business behind the launch. You do not own the P&L or the demand forecast, but you understand inventory availability, launch quantities, channel sequencing, the promotional calendar, margin, bundle and subscription implications, and forecast assumptions well enough to raise a hand when a launch plan does not make commercial sense.

Make sure growth has covered every base. Think through the social, creator, email, SMS, creative, and Amazon launch plan alongside the Head of Growth and their team. Creative strategy belongs to growth; confirming that every piece is planned, sequenced, and ready belongs to you.

Clear the path. Reprioritize work across teams when a launch needs it, bring in contractors or outside help when that is the fastest route, and bring decisions that sit above your line to the executive team promptly.

Prepare the go/no-go. The CEO makes the final call on every launch. Your job is to make that call easy: a plan in Asana that shows…