Senior Associate, Paid Social

Senior Associate, Paid Social

We are seeking a Senior Associate, Paid Social to support the development, execution, optimization, and reporting of paid social campaigns.

This role partners closely with internal teams, platform partners, and clients to ensure campaigns are executed accurately, optimized effectively, and aligned with business objectives.

The ideal candidate combines strong analytical skills, attention to detail, and critical thinking to identify opportunities, solve problems, and drive campaign performance.

Key Responsibilities:

• Support the planning, execution, and optimization of paid social campaigns aligned with client objectives and key performance indicators (KPIs).
• Build, quality assure (QA), monitor, and optimize campaigns across paid social platforms.
• Analyze campaign performance, identify trends and drivers, and translate data into actionable insights and recommendations.
• Create clear and concise recurring reports that communicate performance results, key learnings, optimization opportunities, and recommended next steps.
• Assist in the development of media plans, campaign analyses, performance reports, and post-campaign wrap-up presentations.
• Monitor campaign pacing and support budget management to help ensure efficient and effective allocation of media spend.
• Proactively identify performance challenges, investigate root causes, and recommend solutions to improve campaign outcomes.
• Communicate campaign performance, insights, and recommendations to internal teams and clients in a clear, timely, and professional manner.
• Participate in client meetings and contribute to presentations, performance reviews, and strategic discussions.
• Collaborate with cross-functional teams to support integrated media strategies and ensure alignment across channels.
• Develop and maintain productive relationships with platform partners to support innovation, testing opportunities, and campaign performance.
• Build strong working relationships with clients and internal stakeholders to foster collaboration and trust.

Qualifications:

• Bachelor's degree or equivalent combination of education, training, and relevant experience.
• Approximately 2+ years of paid social media experience, preferably within an advertising agency, media agency, or similar fast-paced environment.
• Experience supporting retail, e-commerce, or performance-focused campaigns is preferred.
• Working knowledge of performance marketing principles, campaign measurement, attribution, and digital media analytics.
• Hands-on experience managing campaigns across major paid social platforms, including Meta, Tik Tok, Reddit, and Snapchat.
• Experience with campaign setup, QA processes, pacing, optimization, performance reporting, and client-facing communications.
• Strong analytical and critical thinking skills with the ability to interpret data, identify trends, evaluate multiple solutions, and make data-informed recommendations.
• Proficiency in Microsoft Excel and experience working with and analyzing large datasets.
• Experience supporting budget management, billing processes, and client presentations.
• Strong organizational and project management skills with the ability to prioritize competing deadlines and manage multiple projects simultaneously.
• Excellent written, verbal, and presentation skills, with demonstrated professionalism, accountability, and sound judgment.
• Strong attention to detail and commitment to accuracy.
• Ability to work independently while collaborating effectively across teams and functions.
• Curiosity and a continuous learning mindset, with an interest in emerging paid social trends, platform updates, and industry best practices.

Additional Information:

At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles).

Dentsu may designate other Hub offices at any time.

Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

The annual salary range for this position is $62,000-$70,000. Placement…