Senior Product Marketing Specialist

Position:Senior Product Marketing Specialist

Location: Chicago, IL

Job :289

# of Openings:1

POSITION: Senior Product Marketing Specialist

REPORTS TO: SVP, Communications & Marketing

ACHE is a hybrid work environment, requiring 2 days per week in our Chicago loop office and as such, only Chicago area based candidates will be considered.

The purpose of this job is to serve our members, customers and co-workers and to effectively promote ACHE programs, products and services in support of our mission to advance our members and healthcare leadership excellence.

The Senior Product Marketing Specialist develops and executes integrated marketing communications to promote ACHE Learn’s education and professional development portfolio and the Fellow of the American College of Healthcare Executives (FACHE) credential. Partnering with ACHE Learn and cross-functional teams, this role translates product priorities and audience needs into compelling messaging, targeted campaigns, and engaging customer journeys that drive awareness, enrollment, participation, revenue, and credential attainment.

This role combines product marketing expertise with hands‑on marketing automation, audience segmentation, and data‑driven campaign optimization. Experience with Salesforce Marketing Cloud is essential, along with an understanding of professional development, credentialing, and the needs of healthcare leaders.

• Product Marketing and Strategy 35% of Time
• Develop and execute marketing plans for ACHE Learn’s education, professional development, and learning products, as well as the FACHE credential.
• Partner with the ACHE Learn team to understand product offerings, business objectives, audience needs, and value propositions.
• Translate product benefits into compelling, audience-focused messaging that demonstrates relevance to healthcare executives and emerging leaders.
• Develop targeted messaging that increases awareness, enrollment, program participation, repeat engagement, and progress toward FACHE credential attainment.
• Support go-to-market planning, audience segmentation, positioning, and promotional strategies that advance ACHE Learn’s business goals and ACHE’s mission.
• Campaign Development and Marketing Automation 35% of Time
• Plan and execute integrated campaigns across email, web, digital advertising, social media, and other relevant channels.
• Build and deploy segmented, personalized email campaigns and automated customer journeys using Salesforce Marketing Cloud, including Journey Builder.
• Manage campaign workflows from audience selection and content development through testing, deployment, and quality assurance, leveraging CRM data and data extensions as appropriate.
• Develop lifecycle communications that guide audiences from awareness and consideration to enrollment, learning participation, credential preparation, and continued professional development.
• Collaborate with content, creative, digital, and product teams to develop effective campaign assets, landing pages, and calls to action.
• Ensure marketing communications align with ACHE’s brand standards, messaging, and organizational priorities.
• Performance Analytics and Optimization 15% of Time
• Establish and monitor campaign performance measures, including engagement, click‑through rates, conversions, course registrations, enrollment, program revenue, repeat participation, and FACHE‑related engagement and attainment, as appropriate.
• Analyze campaign and audience data to evaluate effectiveness and optimize targeting, messaging, timing, channel mix, and customer journeys.
• Conduct A/B testing and apply insights to improve campaign performance, conversion rates, and marketing return on investment.
• Prepare performance reports and actionable recommendations for…