Sr. Marketing Manager, Outreach

Company Description It started with a simple idea: what if surgery could be less invasive and recovery less painful? Nearly 30 years later, that question still fuels everything we do  a global leader in robotic-assisted surgery and minimally invasive care, our technologies—like the da Vinci surgical system and Ion—have transformed how care is delivered for millions of patients worldwide.

We’re a team of engineers, clinicians, and innovators united by one purpose: to make surgery smarter, safer, and more human. Every day, our work helps care teams perform with greater precision and patients recover faster, improving outcomes around the world.

The problems we solve demand creativity, rigor, and collaboration. The work is challenging, but deeply meaningful—because every improvement we make has the potential to change a life.

If you’re ready to contribute to something bigger than yourself and help transform the future of healthcare, you’ll find your purpose here.

Job Description Primary Function of Position
The Sr. Marketing Manager, Outreach serves as the dedicated field-based marketing leader responsible for accelerating da Vinci procedure growth within an assigned region. Working in close partnership with Sales leadership and key customer stakeholders, this role develops and executes localized market development strategies that activate customers, expand referral networks, increase patient awareness, and accelerate adoption of da Vinci surgery.

Acting as the primary marketing partner for the region, this individual translates national marketing strategy into localized execution that drives customer activation and measurable business growth by:

Developing & executing annual regional market development plans aligned with commercial priorities, customer activation strategies, and measurable procedure growth objectives.

Building strong partnerships with surgeons, referring providers, physician outreach teams, hospital marketing leads, service line administrators, and sales leadership to drive coordinated execution.

Identifying & prioritizing growth opportunities through customer insights and market data to develop strategies to activate priority accounts.

Leading execution of proven marketing activation initiatives, including patient & referring provider education, physician locator activation, surgeon outcome profile development, customer marketing programs, and regional awareness campaigns.

Serving as the regional executor of national marketing strategy, creating consistency, accountability, and sustained market development across the assigned region.

Measuring business impact through customer activation milestones, referral engagement, and key performance indicators, while continuously optimizing strategies based on market insights.

Roles and Responsibilities Primary outreach liaison for the assigned region, ensuring alignment between Marketing, Sales, and customer stakeholders to deliver consistent execution and accelerate commercial growth.

Develop and execute annual regional market development plans that align commercial priorities, customer activation strategies, and marketing resources to drive measurable procedure growth.

Serve as the dedicated field-based marketing partner for an assigned region, providing strategic market development support across priority health systems and hospitals.

Partner with Sales leadership to analyze market opportunities, prioritize hospitals and surgeons, and develop localized strategies that accelerate procedure adoption and customer growth.

Collaborate with Sales leadership to prioritize accounts and execute targeted market development initiatives aligned with regional business objectives.

Translate national marketing strategies into localized execution plans…