Director of Marketing

Work arrangement:
Remote with occasional travel to offsite locations

Employment type:

Full-time

Annual base salary: 75,000–80,000

Core Ventures operates Anytime Fitness and Stretch Lab locations, helping people build strength, improve mobility, and feel better in their everyday lives. Our businesses offer different services, but share a common purpose: building lasting relationships with members and creating welcoming, connected communities.

We’re looking for a Director of Marketing who can translate business goals into effective marketing across both brands and individual locations.

You’ll own the marketing calendar, coordinate campaigns, strengthen our local presence, and give location leaders the tools they need to attract and engage members. You’ll balance brand‑wide initiatives with the needs of individual clubs and studios, ensuring our marketing reflects each brand while connecting with the communities we serve.

This is a hands‑on leadership position. Success requires someone who can set a direction, produce strong work, manage partners, and follow through on the details.

• Develop and execute marketing plans for Core Ventures’ Anytime Fitness and Stretch Lab locations.
• Translate company growth goals into clear campaigns, budgets, timelines, and location‑level priorities.
• Maintain a coordinated marketing calendar covering promotions, content, community events, and seasonal opportunities.
• Adapt national brand campaigns for local execution while following each franchise’s brand standards.

• Manage campaigns that generate qualified prospects and support membership sales.
• Partner with operations and location leaders to connect marketing efforts with appointments, introductory visits, tours, and new memberships.
• Evaluate the full customer journey—from initial interest through the first visit and membership decision to identify opportunities for improvement.
• Develop referral, reactivation, and member engagement campaigns in partnership with operations.

• Develop community partnerships with businesses, employers, and complementary organizations.
• Support local events, cross‑promotions, and outreach that introduce each location to prospective members.
• Create repeatable marketing resources that location teams can use effectively.
• Identify opportunities for collaboration between Anytime Fitness and Stretch Lab where relevant to the audience and consistent with brand requirements.

• Oversee social media, email, paid advertising, local listings, and other relevant marketing channels.
• Create or coordinate copy, visuals, and content that communicate the distinct value of each brand.
• Work with location teams to capture authentic member stories, team highlights, and community content with appropriate permission.
• Manage agency, freelance, and vendor relationships, including deliverables, deadlines, and performance.

• Own marketing budgets and recommend how to allocate spending across brands, locations, and channels.
• Track qualified leads, cost per lead, appointments, show rates, membership conversion, and customer acquisition costs in collaboration with operations.
• Provide clear reporting that explains what is working, where performance is falling short, and what should change.
• Test offers, messaging, creative, and audiences, then apply findings to future campaigns.

• Experience owning marketing campaigns from planning through execution and measurement.
• A record of supporting customer acquisition or membership growth in a…