Property Content Coordinator

Description

Job Title: Property Content Coordinator

Reports To: Senior Property Marketing Manager

About Cross Street:

Cross Street is a Chicago-based real estate services firm built on a strong foundation of property operations and client service. We bring together institutional-level experience with an entrepreneurial mindset to support owners and investors across residential portfolios.

From property management to brokerage and advisory, our team takes a hands‑on, accountable approach focused on long-term value for both our clients and the residents who call these community’s home.

Job Overview:

The Property Content Coordinator brings Cross Street properties to life through hands‑on content creation, community outreach, events, and day‑to‑day marketing execution. This active, property‑facing role regularly spends time on‑site and in surrounding neighborhoods—capturing photos and videos, connecting with local businesses and community partners, supporting events, and collaborating with leasing teams.

The Coordinator supports leasing momentum during lease‑up and ongoing occupancy by ensuring each property has timely, engaging content and consistent marketing support throughout its lifecycle. From grand openings and first move‑ins to new amenities and hard‑to‑lease floor plans, the Coordinator identifies opportunities, captures compelling content, and turns property moments into creative marketing that supports leasing goals.

Working closely with the Senior Property Marketing Manager and broader marketing team, the Coordinator also maintains asset libraries and content calendars, coordinates photography and videography vendors, and tracks marketing projects, approvals, and deliverables.

As Cross Street’s portfolio grows, this role helps deliver consistent marketing support across more properties, allowing marketing leadership to focus on strategy, client satisfaction, and broader campaign priorities.

Primary Responsibilities:

Property Content, Brand & Marketing Support

• Coordinate property marketing content needs, including photography, videography, content capture, and marketing events, collaborating with leasing teams, creative partners, and vendors to ensure priority content is captured and delivered on schedule.
• Support Senior Property Marketing Manager in property content planning and execution across blogs, emails, social media, and content calendars, while coordinating prospect communications around key leasing milestones through e‑blasts, lead‑nurture campaigns, broker outreach, and other marketing channels.
• Draft and schedule property social media content for approval by the Senior Property Marketing Manager. Corporate social media accounts are managed by the corporate marketing team.
• Apply social media best practices and create engaging content, including Reels, posts, and other formats as needed to support property marketing initiatives.
• Stay current on emerging social media trends, platform updates, and content best practices to help strengthen brand visibility and engagement across property channels.
• Manage Creator identification, communication, initiatives and deliverables based on client objectives and needs.
• Ensure consistent use of approved brand standards, messaging, and creative assets across properties while maintaining organized, up‑to‑date asset libraries and content calendars.
• Identify opportunities and gaps in content and marketing based on property needs and leasing priorities.

Events & Marketing Activations

• Support the planning and execution of property marketing events, lease‑up launches, grand openings, first move‑ins, local partnerships, and other high‑value marketing moments.
• Coordinate event vendors, promotional items, branded materials, timelines, budgets, and day‑of…