Product Marketing Manager

Halcyon is the leading energy market intelligence platform. We encode deep energy domain expertise into sophisticated software systems so energy professionals can find, analyze, and act on regulatory and market information faster.

As U.S. energy development accelerates, the volume and velocity of energy information is exploding. Extracting complex energy data from regulatory filings has always been painful, and legacy service solutions are slow and expensive. In this high-stakes, rapidly evolving landscape, energy professionals need purpose-built technology to gain an edge.

We’ve built a platform that uses AI to identify, organize and extract relevant information from all 50 state public utility commissions (PUCs), grid operators (ISOs/RTOs) and FERC. Data center developers, hyperscalers, EPCs, IPPs, utilities and capital allocators use Halcyon to find valuable new sources, understand shifting market dynamics, and answer complex questions quickly.

Customers come to Halcyon with concrete questions. Where is my company mentioned in a filing? Which territories have favorable rules? Which projects are moving through permitting, not just sitting in the queue? When does the proceeding I care about open? We’re moving from answering those questions on demand to answering them continuously, with customizable scaled analysis that keeps data fresh and sophisticated workflows that pipe it into the systems customers already run.

We’re hiring our first dedicated Product Marketer to help us sharpen how we go to market across the companies driving the U.S. energy buildout — data center developers, hyperscalers, EPCs, and capital allocators.

This is a foundational, highly cross‑functional role. You’ll work with nearly every team at Halcyon (product, engineering, data, sales, customer success, and marketing), and understanding how to navigate these orgs will be as important as the work you produce. Speaking of producing work: you’ll write the pitch, build the enablement, and join customer calls yourself.

We’re at the moment where a set of strong products becomes one platform. Your two top priorities: lead the move to a platform sale, and own sales and customer enablement, including carrying each launch from dev complete to revenue. We want someone who has done this before, and has the portfolio to prove it.

• Own Halcyon’s product positioning and messaging across the full platform.
• Turn complex energy/regulatory workflows into clear, differentiated narratives that resonate with distinct personas.
• Build the “why us” story versus both tech/data competitors and service‑led incumbents.

• Lead packaging and bundling strategy across products (and how that maps to segments and use cases).
• Partner with leadership on pricing — providing input on value metrics, tiers, and willingness-to-pay signals (you won’t be doing this alone, but you will shape it).
• Lead the move from selling individual products to selling the platform: messaging, packaging, pricing input, and ICP prioritization.
• Translate market signal into practical GTM choices: ICP clarity, use‑case focus, and channel strategy.

• Own GTM for new products and features from dev complete through launch: messaging, launch assets, internal readiness, and measurement.
• Create sales‑ready assets: pitch decks, one‑pagers, demo narratives, email sequences, battle cards, ROI stories, and customer proof points.
• Build a repeatable system for launching multiple products (not one‑off announcements).

• Partner with product to run structured customer discovery (win/loss, pipeline interviews, churn/expansion signals) and translate…