Radiology Account Manager - Lakes Territory

Radiology Account Manager - Great Lakes 2 Territory

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ‘Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’.

The Account Manager (AM) builds and nurtures relationships with segmented regional accounts—typically medium-sized and requiring high control and top-down influence demonstrating long-term account ownership and supporting the growth pipeline by engaging radiology department leaders, imaging managers, and other key stakeholders. Operating under the Dynamic Shared Ownership (DSO) model, the AM develops and activates Account Business Plans in partnership with CT/MR Sales Consultants and other squad members to navigate health systems, ensure customer success, and strengthen Bayer’s presence.

As a value creator, the AM identifies opportunities to enhance account impact, drive change, build competitive immunity, and foster customer success, while driving accountability for results across the account team. They lead, coordinate, and implement local and national resources to meet key customer needs, while creating a compelling value proposition and shared vision for collaboration. The AM is accountable for execution, insight generation, and cross-functional collaboration while continuously developing advanced skills in customer engagement and account leadership, with clear ownership for delivering sustained outcomes.

The span of coverage will be within the Great Lakes area. The candidate is preferred to reside in the Great Lakes area as that is the center of the territory. The candidate must be domiciled within the territory.

• Accountable for developing long-term business partnerships with medium size accounts within the region;
• Oversee contract pricing and standardization, quoting price/discounts, and monitoring regional pricing to ensure alignment with regional and national guidelines and financial objectives;
• Develop and execute Account Business Plans for medium-size accounts, ensuring robust engagement and cultivating long-term relationships with radiology leaders, while collaborating with imaging managers, procurement, and Value Analysis Committees;
• Own sales objectives for mid-tier regional accounts, including revenue and gross margin, and contribute to overall regional sales performance;
• Lead the relationships with Radiology Leaders, Procurement, IT, Imaging Operations, and Value Analysis Committees across strategic parent and child accounts, supporting on-label discussions on Bayer products and orchestrating customers through large-scale group buying processes;
• Coordinate activation of necessary field team resources to support business expansion in collaboration with enabling functions and squad resources across 3 Centers of Gravity;
• Leverage analytics, dashboards, and Customer Relationship Management (CRM) to synthesize insights to inform opportunities and contribute to business reviews;
• Identify customer insights, healthcare trends, and account data to inform ongoing account strategies that drive measurable outcomes;
• Execute the defined Radiology Customer Engagement Process, ensuring all strategies and contracts are developed in compliance with Bayer policies, regulatory requirements, and ethical standards;
• Partner with Strategic Account Manager (SAM) mentor to coordinate on resource allocation across field roles (CT/MR Sales Consultants, Service, etc.) and receive ongoing coaching on account planning, customer engagement, and cross-functional orchestration;
• Contribute to a “One Team” culture under Bayer’s Dynamic Shared Ownership model, ensuring seamless collaboration and role clarity;
• Demonstrate leadership according to the VACC framework (Visionary, Architect, Catalyst, Coach), empowering teams, enabling innovation, and fostering growth while driving customer and business outcomes.

Bayer seeks an incumbent who possesses the…