Principal Manager
Listed on 2025-12-20
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Sales
Business Development, Account Manager, Client Relationship Manager
Principal Renewals Manager
Salesforce
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About SalesforceSalesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword – it’s a way of life. The world of work as we know it is changing and we’re looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
The Salesforce Principal Renewal Manager is responsible for owning and executing a portfolio of high‑value and strategic renewal contracts in an assigned territory. They partner closely with Sales, Regional Leaders, and Customer Success & Growth (CSG) organizations to secure every renewal, minimize financial attrition, lock in favorable terms, identify growth opportunities, and pass findings and insights back to the business.
- Develop and execute win/win negotiation strategies for medium and large account contract renewals that maximize contract value while protecting and enhancing customer trust.
- Partner with Account Executives to fully understand and develop a clear renewal strategy for each customer based on data‑driven decisions.
- Maximize account growth opportunities by playing an active role on the account team and helping to identify incremental opportunities upon contract renewal.
- Own, drive and manage the renewals process in collaboration with the account team.
- Collaborate with internal resources (Competitive Intelligence, Pricing, Product Management, Customer — Success, Account Executives, etc.) to develop comprehensive ‘win’ strategies for renewals.
- Identify customer requirements, uncover roadblocks, and demonstrate strong account management and commercial capabilities to drive renewal to on‑time closure.
- Provide executive management with complete visibility to renewals and solicit executive involvement as required.
- Accurately maintain/update a rolling 120‑day forecast of renewals in your territory and ensure any uncovered risk is clearly communicated to develop resolution strategies.
- Follow and adhere to best practices for all internal processes including, but not limited to, Opportunity Management, Data Quality and accuracy, Quotations and Forecasting.
- Adopt new initiatives and programs proactively and act as a subject‑matter expert and mentor to other members of the extended team.
- Engage in strategic account planning with key stakeholders at AVP, RVP level to ensure accountability across teams and act as a Renewals brand ambassador.
- Achieve financial and strategic targets for minimizing attrition, positioning favorable terms and boosting incremental revenue via up‑sells, cross‑sells and add‑ons.
- 8+ years of demonstrated success in a Sales, Operations, or Account Management capacity with a strong focus on negotiating contracts.
- Exceptional negotiation and objection‑handling skills that allow for value‑based contract negotiations at the CXO level. Strong customer engagement skills.
- Strong process management, financial acumen, and adherence to policy.
- Ability to react and adapt to potential rapid shifts in priorities and organizational policies.
- Experience with required.
- Bachelor’s Degree.
- Knowledge of product and platform features, capabilities, and best use.
- Experience negotiating complex multi‑year services contracts.
- Experience with an enterprise CRM or customer service application.
- Ability to manage transactions through different stages.
- Willingness and desire to take on additional tasks or pilot projects that are beneficial to the department or to the organization.
When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.
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