Market Manager

Base Pay Range

$65,000.00/yr – $75,000.00/yr

The Market Manager is a full-time position and is pivotal in the meticulous management of all in-market events, where your primary goal is to guarantee their seamless execution while maintaining alignment with the broader brand strategy.

• Coordinate the staffing and logistics of all in-market events.
• Serve as the primary point of contact to a team of Promotional Specialists, assisting with scheduling, reporting, and communication as needed.
• Perform quality control inspections to ensure the execution meets the expectations of the client.
• Provide feedback to improve execution standards and results for On- and Off-Premise events.
• Handle logistics of all promotions within assigned geographic area of responsibility.
• Recruit prospective Promotional Specialists at all attended promotions.
• Ensure that Promotional Specialists have the necessary training and materials prior to promotions.
• Manage promotional material inventory (POS) and warehousing.
• Assist in any brand, trade, special events or ad hoc programs in market, such as Distributor GSM/Brand Launches/Kickoff Events, Trade Engagement Activations, and Local brand initiatives and consumer activations.
• Ensure all events and staff adhere to company, DISCUS and State mandated regulations including sampler licenses if needed.
• Management of post-event responsibilities (ensuring event recapping is done accurately and on time, verifying the payroll procedure is followed, qualitative feedback is collected and shared with client).
• Support the RAM, Client Field Marketing Manager (FMM), and Territory FMM (TFMM) on sampling-related and ad hoc assignments.
• Act as an extension of the client team to maintain consistent branding, compliance, and execution excellence.

• Have access to a network of talented staff.
• Manage event staff pool to ensure the sampler base continually supports the needs of an ever‑changing business.
• Foster execution of flawless events (including, but not limited to, on‑site sampling, engaging consumers, delivering key brand communications, distributing POS, facilitating data capture).

• Confirm event activations with account management prior to execution.
• Liaise with local client sales teams and retail partners on a daily/weekly basis.
• Collaborate with third‑party agencies when necessary.
• Maintain a positive and proactive relationship with local sales teams as well as account management and staff.
• Maintain account and distributor partner contact lists; build trade/bartender relationships through account visits.

• Manage event budgets.
• Coordinate payment of all bar tabs or per‑event supplies directly with account partners or staff.
• Manage the payroll process of all staff.
• Submit and review receipts in a timely manner to ensure compliance.

• Maintain and update scheduling of events in the Event Management System.
• Review and approve event recaps within 48 hours of event to ensure data integrity.
• Report event and overall program feedback to RAM.
• Work with Promotional Specialists to attain high‑quality event photos that capture the brand experience.
• Create post‑program Market‑specific recaps for the client that identify and report on key performance indicators, event data, and provide photos.

• High School Diploma or GED.
• 2+ years of prior experience in event management.
• Experience in recruiting and staffing for events, preferably with existing relationships with potential staff.
• Excellent communication, problem‑solving, and collaboration skills; able to work cross‑functionally with clients, field teams, and agency partners.
• Strong budget management skills.
• Ability to prioritize and juggle many tasks.
• Excellent presentation and organizational skills.
• Effective training experience is preferred.
• Knowledge of wine and spirits industry is mandatory.
• Trade contacts are a plus.
• Skilled at managing client relationships.
• Self‑starter, strategic thinker, and proactive problem solver.
• Experience with inventory management.
• Proficient in Microsoft Excel, Word, PowerPoint, Outlook.
• Must have a reliable vehicle, valid driver’s license,…