Director of New Business Development - Consumer Panel

Director of New Business Development - Consumer Panel

This range is provided by Nielsen

IQ. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$/yr - $/yr

* US role, must be in US at time of application to be considered.

** This is a sales role offers a base salary plus commission tied to annual revenue generation.

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Job Description

About this Job

The Director, New Business Development – Consumer Panel position plays a critical role within Nielsen

IQ’s Omni Sales Team to support NIQ’s Consumer Panel Services strategic growth goals. You will be responsible for securing new customers by performing all sales activities and account management, from lead generation, to close, through to fulfillment for prospects. In addition to generating leads, there will be periodically defined targets of specific client(s) strategically important to NIQ’s growth goals. These will be defined in partnership with the direct supervisor, Vice President, Consumer Panel Services Sales.

Using a consultative selling approach, this individual will match Nielsen

IQ Consumer Panel Services (Omnishopper Panel including Survey, Custom Analysis, Disaggregated Data Extracts, Reports, etc.) products and services to client needs in order to achieve total client satisfaction and team financial objectives.

Responsibilities

• Meet or exceed revenue target.

• Execute against sales initiatives: attend trade shows, perform cold‑call lead generation, conduct marketing campaigns to identify potential clients, qualify and generate sales, and conduct software demos.

• Self‑starter to pro‑actively prospect the marketplace to expand our client base and drive repeat purchases with occasional buyers.

• Use a consultative selling approach to identify client business need, qualify, probe, scope and sell in Nielsen

IQ services.

• Execute end‑to‑end sales process from feasibility analysis; including pricing, negotiating terms, writing proposals, and closing the sale.

• Coordinate activities with other Omni Sales Team internal partners, including but not limited to Sales Consultants, Thought Leadership Directors, and Data Modeling Team.

• Develop and manage relationships with 100‑300 unique clients and prospects.

• Manage client relationship and sales efforts with recurring ad‑hoc clients by promptly answering client questions regarding data quality, service offering and product delivery.

• Manage multiple projects simultaneously.

• Become proficient in Nielsen

IQ services, systems, and software tools.

• Participate in team projects.

• Conduct revenue forecasting on respective client base.

Qualifications

• Bachelor’s degree or higher

• 5‑8+ years’ consultative selling experience to the CPG manufacturing and/or retail industries

• Nielsen

IQ, Numerator and/or Circana (IRI) data or other panel data experience preferred

• Proven leadership skills

• Positive attitude – glass is always half full

• Willingness to travel to remote client locations (10‑15% depending on needs)

• Enjoy ambiguity and complex business challenges

• Positive team member through all stages of sales cycle

• Aggressive self‑starter, able to quickly adapt to changing environments

• Ability to prioritize and demonstrate relentless discipline in achieving goals

• Familiarity with Nielsen

IQ tools, applications, and platforms a plus

US Benefits

• Comprehensive healthcare plan (medical, Rx, dental, and vision)

• Flexible spending accounts and a Health Savings Account (including company contributions)

• Life and AD&D insurance

• 401(k) retirement plan including company matching contributions

• Disability insurance

• Tuition Reimbursement

• Discretionary paid time off program and 11 paid holidays

• Flexible working environment

• Volunteer time off

• Linked In Learning

• Employee‑Assistance‑Program (EAP)

Additional Information

This role has a market‑competitive salary with an anticipated base compensation of the following range: $ - $. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a sales‑based incentive or performance‑based bonus. Other benefits include flexible working…