Senior Director Sales - Drybar

Our Beauty & Wellness division empowers consumers with trusted products that support self-care, from salon‑quality styling tools to wellness devices like humidifiers and air purifiers. Our innovative products and solutions promote healthy living, elevating the lives of consumers every day. This business unit includes , , , , , , and brands, and this role may support one or more of these brands.

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward‑thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Senior Director of Sales - Drybar

Drybar – Beauty & Wellness

Remote; eligible candidates will reside in Chicago, New York, Boston, or California

What you will be doing:

We are seeking a strategic, results‑driven, and inspiring leader to oversee our strategic vision for one of our prestige brands:
Drybar. This role is pivotal in driving retail sales, increasing market share and setting the strategic framework for the brand across key partners including Sephora, Drybar Salons, Macy’s and Nordstrom (exact accounts may vary).

The ideal candidate combines creativity, solution‑oriented thinking, and analytical expertise. You will lead with vision, challenge the status quo, and collaborate cross‑functionally to deliver innovative strategies, compelling promotions, and elevated category performance. Success in this role requires the ability to navigate complex retail environments, manage multiple priorities, and drive results through disciplined execution and collaborative leadership.

• Drive and shape the commercial strategy in partnership with the VP of Sales, aligning with Marketing and Finance to deliver growth in distribution, promotions, and profitability.

• Serve as the brand guardian, ensuring consistent and impactful representation.

• Own full fiscal responsibility for the brand, including P&L and budget management.

• Develop launch plans for new products to maximize growth and profit.

• Optimize inventory through E&O strategies that protect margins and minimize disruption.

• Support special projects across sales and other business functions.

• Own key customer relationships, driving sales, profit, and strategic alignment across accounts like Sephora, Macys, Nordstrom, etc.

• Manage day‑to‑day sales operations for assigned accounts, ensuring alignment with strategic goals and promotional plans.

• Lead Joint Business Planning (JBP), category reviews, and promotional execution to secure incremental growth, monitoring forecasts regularly to ensure that inventory is optimized, and targets are met/ exceeded.

• Create and implement channel strategies, manage assortments, and leverage data and retailer insights to optimize product mix and inventory for each customer to mitigate channel conflict and maximize market share.

• Analyze Performance using NPD and retailer portals.

• Develop and implement differentiated channel strategies to unlock long‑term growth.

• Drive fact‑based selling through market insights, brand positioning, and data‑driven recommendations.

• Lead sales reporting for the business, interpreting data to identify strengths, weaknesses, and opportunities.

• Build strong partnerships with Finance, Marketing, Brand, Field Teams, and Supply Chain to ensure seamless execution.

• Provide customer insights to Demand Planning and Supply teams to enhance operational performance.

• Lead and develop direct reports including Account Managers and Coordinators.

• Foster a culture of collaboration, accountability, and continuous improvement.

• Set and track measurable goals for customer strategies, pivoting quickly when needed to ensure results.

• Identify and remove obstacles to customer success, streamlining processes along the way.

Skills needed to be successful in this role:

• Strong understanding of the hair category and prestige beauty landscape including experience with Ulta and Sephora

• Proven ability to manage customer relationships and…