Regional Sales Manager, Midwest

This range is provided by Patco Brands. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$/yr - $/yr

• Lead, develop, and manage regional sales teams and distributor/wholesaler partnerships to drive profitable growth.
• Own and manage the annual Sales Operating Plan (SOP) for the assigned region, ensuring alignment with company AOP and strategic priorities.
• Develop and execute regional sales strategies that meet or exceed volume, revenue, distribution, and profitability targets.
• Execute monthly sales forecasting and demand planning in partnership with Supply Chain and Finance to maintain healthy inventory levels and service.
• Establish regional pricing strategies and profitability goals; manage trade spend to ensure strong ROI.
• Ensure consistent execution of sales calls across new and existing on- and off-premise accounts.
• Identify and prioritize new account opportunities; oversee program execution to achieve targeted volume and distribution gains.
• Collaborate with distributor leadership to design and implement effective sales programs aligned with brand initiatives.
• Motivate, influence, and enable distributor sales teams by acting as a trusted company spokesperson and brand ambassador.
• Conduct sales meetings, business reviews, and product presentations with distributor teams and key accounts.
• Partner cross-functionally with Marketing on local activation, promotions, and brand-building initiatives.
• Work closely with Strategic/National Accounts teams to develop and strengthen key customer relationships.
• Conduct regular market visits to build relationships with key accounts, distributor leadership, and field sales teams.
• Coach, train, and develop Area Managers and field sales representatives to build a high-performance, accountable organization.
• Monitor KPIs, market trends, competitive activity, and performance metrics; adjust plans to maintain a competitive advantage.
• Manage regional promotion budgets; analyze quarterly orders, depletions, and performance to optimize results.
• Ensure compliance with federal, state, and local alcohol regulations, as well as internal company policies.
• Provide clear, actionable reporting on regional performance, risks, opportunities, and forecasts to executive leadership.

• Bachelor's degree required
• Minimum of six plus years of sales experience in the alcoholic beverage industry
• Thorough understanding of the three-tier system
• Proven success in territory sales management
• Focused and aggressive sales personality, needing minimal supervision
• Hands‑on strategist with strong leadership and interpersonal skills
• Results‑driven and self‑motivated
• Organized and detail‑oriented
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Not Applicable

Full‑time

Sales and Management

Beverage Manufacturing