Vice President, Sales Strategy and Capabilities

Bel, makers of iconic brands including Babybel, The Laughing Cow, Boursin and GoGo squee

Z, is a growing global company that values your contributions, strives to create a sense of belonging for everyone and offers career growth and development opportunities, as well as competitive total compensation and meaningful well-being benefits from day one. For All, For Good, our company signature, reflects Bel’s commitment to Purpose
* Full Snacking which unlocks nourishment, joy, and the future of food by providing fruit, veggie and dairy goodness - for all.

The company has headquarters in Chicago (Bel USA) and New York City (Materne North America) and operates 4 manufacturing plants in Little Chute, WI;
Brookings, SD;
Traverse City, MI; and Nampa, .

Job Description Summary

The Vice President, Sales Strategy & Capabilities leads the commercial strategy (development and execution) for the Bel US Cheese organization. As the conduit between field sales and headquarter functions both locally and globally, this role is accountable for the development of sales strategies that align with overall business objectives across all retail channels, out-of-home, and e-commerce. This role is the lead for channel strategy development and the creation of specific channel growth plans, ensuring each channel effectively contributes to the company’s goals.

Execution of the commercial strategy will be focused on distribution opportunities, best-in-class shelving, merchandising, pricing and promotion, and retailer activations. This individual and their team will be accountable for leading sales strategy & planning activities and for achieving best-in-class sales fundamentals (assortment, shelving, pricing, promotions), delivering sales reporting, obtaining category captainship, and being a strong partner with Sales Finance to drive a holistic approach to revenue growth, ensuring all commercial levers- pricing, promotion, trade, and assortment—are aligned to support sustainable topline and margin expansion.

They will be focused on building strong cross-functional collaboration for themselves and the team across Sales, Marketing, Finance, Supply Chain, PMO and HR.

This hybrid role, based in our Chicago US HQ office, reports directly to the U.S. Chief Commercial Officer and is part of the U.S. Sales leadership team.

Essential Duties and Responsibilities

• Leads the development, management, and execution of sales strategies—including assortment, pricing, promotional activity, display, and visibility—while creating and owning strategic channel and customer management frameworks that align with organizational objectives and maximize growth.

• Drives category development initiatives to position Bel Brands as a category expert with our customers, supporting mutual growth for our business and retail partners.

• Represent sales in the innovation / Co-Dev process to ensure planned innovation meets customer timing, pricing, and channel requirements.
• Responsible for advancing key sales strategic projects (e.g. visibility, channel development, customer segmentation, sales transformation, etc.).
• Partners cross-functionally with Sales, Finance, and the Chief Commercial Officer to advance the commercial process by developing and implementing robust Revenue Growth Management (RGM) strategies. This includes:

• • Designing and executing effective pricing strategies to maximize profitability and competitiveness across channels.
  • Establishing and refining trade strategies that set clear guardrails for trade spend, drive disciplined investment, and deliver higher ROI.
  • Analyzing promotional programs to enhance efficiency, optimize spend, and improve incremental sales performance.
  • Developing assortment strategies that balance customer needs with margin objectives, ensuring the optimal mix of products and pack sizes by channel and customer.
  • Leveraging data and analytics to identify revenue growth opportunities, model potential outcomes, and make actionable recommendations.
  • Monitoring RGM metrics and KPIs to track the impact of…