Key Account Representative-Pittsburgh, PA

Department:
Sales

Reports To:

Zone Manager

Summary:

Join our family and share the story of D.G. Yuengling & Son, Inc. (DGY) and what makes us unique as America’s Oldest Brewery. We are family owned and operated since 1829 and have a strong culture and history of perseverance and grit. We are seeking a strong champion of our company and our brands. We are looking for a Key Account Representative who will focus nearly exclusively on selling and merchandising the Yuengling portfolio in an assigned area of responsibility.

Key functions are to implement and model the execution of DGY retail standards, drive achievement against goals in the approved distributor annual and trimester business plans, and to communicate DGY’s sales strategies to our key retailers and street level sales reps from our distributors. This role requires attaining and sustaining expertise in driving improved distribution, shelf space assortment, feature merchandising, and display activity for the Yuengling portfolio in assigned area of responsibility.

To be successful in this role an individual must be a hard worker, display business knowledge, be a great communicator, a calculated risk taker, creative problem solver, and be willing to go above and beyond to build great partnerships with key retailers and distributor sales teams. This candidate must live in the Pittsburgh, PA market.

• Maintain regular call frequency and communication with assigned retail at on and off call points and distributor retail field sales reps as assigned by District Manager and/or Zone Manager.
• Maintain daily call frequency of a minimum of 12 account calls from assigned area of responsibility.
• Focus on retailer and DGY opportunities by driving improved execution against key objectives for the Yuengling portfolio.
• Model for distributor reps the expected execution of DGY Retail Standards for the portfolio of brands in assigned account base of independent and chain accounts.
• Sell in new Yuengling distribution (draft and package), execute Yuengling displays, merchandise shelf space and assortment mix, and sell in price or promotion feature activity.
• Conduct periodic price surveys within assigned retail accounts. Compare Yuengling bottle and can pricing versus key competitors. Surveys will be completed via internal tools.
• When necessary, engage with retailers to discuss alignment to Yuengling pricing strategies assigned to accounts.
• Build long term, mutually beneficial partnerships for our retail customers by understanding and explaining the features and benefits to the retailer of Yuengling’s 3M (Mix/Margin/Movement) strategy.
• Document each retailer call or meeting and clearly outline any follow up or next steps.

• Identify and develop programs for underperforming packages in assigned area of responsibility.
• Help develop and achieve annual distribution targets by brand and by package for all distributors in assigned area of responsibility as submitted to, and approved by, DGY District Manager and/or Zone Manager.
• Engage point-of-sale commitments and encourage merchandising efforts while in retail trade.
• Maintain supply of table tents, shelf strips, case cards and other DGY thematic POS in vehicle at all times for use at retail.
• Identify and ensure distributor support material is adequately maintained on a monthly basis.
• Inform DGY District Manager of POS out-of-stocks at distributors or any additional needs at retail.
• Maintain active account target list for key packages in order to improve DGY distribution and uncover new business opportunities for the brands.
• Submit trimester distribution progress reports as assigned by District Manager and/or Zone Manager.
• Reinforce DGY company…