Sr Director, Customer Engagement & Data

James Hardie is the industry leader in exterior home and outdoor living solutions, with a portfolio that includes fiber cement, fiber gypsum, composite and PVC decking and railing products. Our family of trusted brands includes Hardie®, Timber Tech®, AZEK® Exteriors, Versatex®, fermacell®, and Stru Xure®.

With over 8,000 employees and our U.S. operating entities headquartered in Chicago, we boast 31 operating sites, 6 recycling facilities, and 6 research and development centers globally. Powered by a dynamic workforce, we’re united by our purpose of Building a Better Future for All™ through sustainable innovation, a Zero Harm culture, and a commitment to empowering our people and communities.

For more information, visit

Reporting to the VP of Digital Experience, the Senior Director of Digital Product – Customer Engagement & Data will lead the vision, strategy, and execution of customer engagement and data platforms that directly support sales productivity, direct customer commerce enablement, homeowner lead generation, pipeline quality, and revenue growth.

— Brian Sekerak, Vice President, Digital Experience

This newly created Senior Director role is critical to what we are building as an organization. It’s an opportunity to help shape our digital future—connecting strategy, technology, data and customer experience across the enterprise. The person who steps into this role won’t simply manage existing capabilities; they will help build the foundation for how we better serve our customers, enable our teams and drive growth for years to come.”

This role sits at the intersection of Sales, Marketing, Technology, and Data, owning the strategy and performance of core engagement platforms including CRM, Customer Data Platform (CDP), and Marketing Automation
, and partnering closely on ERP-integrated direct customer commerce enablement
. The role is accountable for enabling high-quality lead flow, clear lifecycle ownership, actionable customer insights, and scalable digital products that help sales teams move faster, close more business, and drive growth across B2B and B2B2C customer segments.

• Own the product strategy and roadmap for customer engagement platforms, including CRM, Marketing Automation, and CDP.
• Prioritize features and data use cases that improve:
• Lead quality and speed-to-contact
• Account and opportunity visibility
• Contractor and homeowner matching
• Sales productivity and pipeline conversion
• Ensure CRM and CDP platforms operate as systems of record for sales, marketing, and service interactions.
• Balance near-term sales and marketing enablement needs with long-term platform scalability and data strategy.

• Serve as a strategic partner to Sales Leadership and Sales Operations to design CRM workflows aligned to how sales teams sell.
• Co-own lead lifecycle definitions (Inquiry → MQL → SQL → Opportunity → Closed/Won) and supporting platform logic.
• Partner with Sales Operations on:
• Lead routing and territory logic
• Account hierarchies and buying group models
• Opportunity stages and pipeline definitions
• CRM inputs required for forecasting and reporting
• Establish and govern SLAs, lifecycle definitions, and feedback loops between Sales and Marketing to ensure accountability and continuous improvement.

• Own CRM-driven lead management capabilities, including scoring, enrichment, routing, and lifecycle progression.
• Improve pipeline quality by ensuring sales teams receive prioritized, actionable, and context-rich leads.
• Enable closed-loop reporting connecting marketing activity to leads, opportunities, and closed/won revenue.
• Partner cross-functionally to ensure CRM and CDP reporting is trusted as…